That’s the ticket: Mondavi gets dynamic with pricing
Michael Tilson Thomas will be the principal guest conductor when the London Symphony Orchestra plays at the Mondavi Center on Saturday, March 21. Kristen Loken/Courtesy photo
Want to hear violinist Itzhak Perlman play this year at the Mondavi Center? Buy your ticket early, or you'll be paying a higher price.
That's the advice coming from Mondavi Center programmers, who are continuing a ticket policy called "dynamic pricing," under which prices rise a bit for popular events that are selling briskly in advance, with selective discounts sometimes offered for other events that aren't selling as well.
And according to Jeremy Ganter ... Continue Reading