Archived Stories

Dead Zone moves, becomes Illusions

By April 3, 2009

Illusions is a new merchant for the corner of Second and G streets. The shop, formerly called Dead Zone novelties, moved from 140 B St., Suite 2. Downtown landlord Jim Kidd owns both sites. The new store is in the historic Anderson Bank Building at 203 G St.

Illusions sells shirts, hats, body jewelry, hand-blown glass, incense, posters and belts. A beaded curtain separates the other half of the store, which is limited to adults. That side offers hookahs, water pipes, rolling papers and other smoking accessories.

IllusionsÕ arrival to a prominent corner downtown drew criticism from City Councilman Don Saylor. One of the owners, who gave his name only as Mike, said itÕs the same merchandise he offered at the B Street store. But the more visible site is attracting new critics.

For years, Kidd has wanted to lower the windows on the Anderson Bank Building to better suit a retail tenant. Saylor agrees, saying poor visibility is why traditional merchants struggle there.

Now, Saylor said, Òthe buildingÕs owner has found a business that does not rely upon visibility, in fact benefits from covering the windows.Ó


Gottschalks has agreed to liquidate its assets, a process that is expected to take 45 to 90 days, it was announced Tuesday. The Fresno-based retailerÕs Yolo County stores are in Davis (at University Mall) and Woodland (County Fair Mall).

CEO James Famalette told the Fresno Bee that store employeesÕ jobs Òshould be fine until the end of the sale.Ó Meanwhile, most corporate employeesÕ last day was Friday. Store-closing sales were to begin late last week.

While many shoppers are hoping Trader JoeÕs will fill the Davis site, the landlord, Centro Watt, would not comment.


Famous Footwear is now open in the Woodland Gateway mall at County Road 102 near Interstate 5. Several larger retailers plan to open Saturday, April 18, including Michaels crafts, Pet Extreme and Matthews Mattress. The electronics store Best Buy will open Friday, April 17, developer Paul Petrovich said.

Verizon Wireless, Subway sandwiches and a nail salon should be open by the end of April. In-N-Out Burger, which was delayed by rain, is shooting for Friday, May 1, Petrovich said.

Pet Extreme has the biggest grand opening event planned for April 18. At 11 a.m., the worldÕs tallest dog, a 7-foot-2-inch great Dane named Gibson, will greet shoppers. Later, some boxers trained to ride skateboards will perform. The store features a huge shark tank.

Meanwhile, Petrovich is negotiating with restaurants including Red Robin and banks including Bank of America to fill the two remaining spots in this phase.


Dixon Polaris in Dixon and SchroederÕs Motorsports in Woodland have consolidated and moved to Davis. The store, at 5080 Chiles Road in Davis, will keep the Dixon Polaris name. It had a grand opening Saturday. It sells several brands of motorcycles, watercraft, all-terrain vehicles, dirt bikes, scooters and trailers.

The store is owned by Syd and Diane Schroeder, and their son and daughter-in-law, Herman and Michelle Schroeder. Diane Schroeder said Wednesday that the move allowed them to expand their product line. Franchise restrictions were more limited in Dixon because of its proximity to other dealerships in Vacaville.

Hours are 8:30 a.m. to 5:30 p.m. Mondays through Fridays, and 9 a.m. to 4 p.m. Saturdays. Call (530) 758-7517 or go to http://www.dixonpolaris.com.


Green Tie Cleaners has opened in Fifth Street Plaza, at 2939 Spafford St., Suite 110.

Owners Nitin and Hasika Kapadia founded Browns Valley Cleaners in Vacaville in 2001. That serves as its main plant. Its Web site is http://www.brownsvalleycleaners.com.

The Web site says its method uses Òthe most environmentally friendly cleaning process Ñ using CO2 and wet cleaning.Ó


The Chinese restaurant Hunan reopened Monday across the street from its former spot at 508 Second St., Suite 104. Its new home is 209 D St.


2K Thai Food, at 223 G St., is moving across the street, to 238 G St., where Strelitzia Flower Company was. Its owners hope to have things in place by Thursday, but definitely before Picnic Day, Saturday, April 18. Its new name will be KetMoRee.

Ñ Wendy Weitzel is a Davis resident. Her column runs occasionally on Sundays, but her Comings & Goings blog at www.davisenterprise.com is frequently updated. If you know about a business coming or going in the area, contact her at [email protected]

Wendy Weitzel

Wendy Weitzel

Wendy Weitzel is a longtime journalist and Davis resident. She is a former managing editor of The Davis Enterprise, working there from 1998-2008. She has written her Comings & Goings business column since 2001. Today, she does freelance writing, editing, marketing and design.
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