YOLO COUNTY NEWS

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Downtown gift cards in the works

By October 31, 2009

Special to The Enterprise

Gift-giving just got a lot easier this holiday season. The Davis Downtown Business Association will soon announce a new gift card that can be used at any participating store.

Although the timing may appear to be a response to the new Davis Target, the idea is not new. It was the brainchild of Steve Perez, a Davis resident and Sacramento State economics professor, in June 2007, and cheered for by his wife, Tanya, in her Enterprise column. One practical use, they imagined, would be for teachersÕ gifts, letting educators decide where to spend the money while ensuring the funds stay in Davis.

ÒAt this point, it appears that the majority of downtown retailers, restaurants, hair salons, day spas and hotels will participate,Ó Joy Cohan, administrator for DDBA, wrote in an Oct. 26 e-mail to The Enterprise.

Cohan said the cards, likely starting at $5, will work for customers and merchants just like a Visa or MasterCard. Plans are to sell them year-round from its Web site http://www.davisdowntown.

com, the DDBA office and possibly The Avid Reader.

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Jaymes Luu, who sells ice pops and breakfasts at the Davis FarmersÕ Market, has opened a Òpop and food shopÓ on L Street. Its grand opening event is today.

LuuÕs Fat Face is at 425 L St., Suite C, near L Street Furniture and the new Let Them Eat Cake. It serves as a production and retail shop for LuuÕs products.

The popular Aisu Pops come in an ever-changing assortment of unusual flavors Ñ the two most popular being kaffir limeade and avocado, and strawberry lemonade. The new eatery builds on that popularity, adding sandwiches, soups and other treats.

The grand opening celebration is from 2 to 6 p.m. today. Highlights include free mini ice pops, games and food specials. Try her pork Òsammiches,Ó mint-ginger lemonade or a seasonal soup.

The shopÕs tentative fall hours are 11 a.m. to 3 p.m. Wednesdays through Fridays, and 10 a.m. to 3 p.m. Sundays. SheÕll still have her cart at the FarmersÕ Market on Wednesdays and Saturdays.

For additional information, visit http://www.fatfacedavis.com.

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Are you serious about getting into shape? CrossFit Davis, a new fitness center at 2121 Second St., may be what you seek.

CrossFit conditioning improves strength and fitness through high-intensity, functional movements, co-owner James Kitcher said.

My definition? ItÕs like boot camp on steroids.

ÒIt can be,Ó Kitcher responded. ÒAnybody can do it, but itÕs not necessarily for everybody.Ó

A typical workout might feature running, a kettlebell swing and pull-ups. Repeat, repeat, repeat. It combines drills, strength training and gymnastics skills. Personal trainers lead classes and fellow members root for each other.

ÒThe community aspect … doing it together, makes them step it up,Ó said Kitcher, who opened the gym in March with Scott Pfeifer and recently added partner Jaime Llopis.

Kitcher said CrossFit Davis has gone from one client in March to nearly 70 today. Its hours are 6 to 11:30 a.m. and 5 to 8 p.m. Plans are to soon extend hours until 1 p.m. for a lunchtime class.

For information, call (530) 757-2460 or go to http://www.crossfitdavis.com.

Ñ Wendy Weitzel is a Davis resident. Her column runs occasionally on Sundays, but her Comings & Goings blog at www.davisenterprise.com is frequently updated. If you know about a business coming or going in the area, contact her at [email protected]

Wendy Weitzel

Wendy Weitzel

Wendy Weitzel is a longtime journalist and Davis resident. She is a former managing editor of The Davis Enterprise, working there from 1998-2008. She has written her Comings & Goings business column since 2001. Today, she does freelance writing, editing, marketing and design.
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