Archived Stories

Fro-yo shops swirl to six with Pinkberry

By August 8, 2010

Enterprise columnist

Summer is usually a quieter time for this column. But while I was relaxing on the Big Island, lots of Davis business news emerged.

Nestware, which sells Òstylish home ware,Ó at 204 G St. in the Chen Building, announced its plans to move this fall. Starting Oct. 1, its new home will be 207 F St. in the E Street Plaza, last occupied by James Anthony MenÕs Wear.

The store, which is spelled in lowercase letters (which IÕll honor, unless it begins a sentence), Òis a hip, original, little store, stocked with Bauer Pottery, unusual jewelry, French garden gear, luxurious soaps and candles, handbags, decorative house wares, and whatever else strikes the proprietorsÕ fancy,Ó a news release said.

The lease transaction was brokered by Davis Commercial Properties. For more information, visit http://nestwarestyle.com.


DavisÕ sixth dedicated frozen yogurt shop opened July 23. Pinkberry is at 500 First St. in Davis Commons, in the spot last filled by Papyrus.

There are now three frozen yogurt stores on E Street alone. ThatÕs not counting Ben & JerryÕs in Davis Commons or Baskin-Robbins on the E Street Plaza. Several others sell the trendiest treat in town.

A Southern California phenomenon, Pinkberry counts on name recognition to draw customers willing to pay more than other Davis fro-yo retailers. The chain is making a push into the Sacramento area Ñ a new addition at Arden Fair Mall among them.

Its hours are 11 a.m. to 10 p.m. Sundays through Thursdays, and until 11 p.m. Fridays and Saturdays. Call (530) 297-1700 or go to http://pinkberry.com.


You may have read in The Enterprise last week that the midtown Sacramento Mexican food restaurant Tres Hermanas is bringing its enchiladas to Davis. ItÕs taking over the lease at 805 Second St. from Pasta?, an Italian food eatery that recently closed.

While itÕs always sad to see a place close, itÕs nice to see an authentic Mexican restaurant return to the spot. Many will remember the original La Esperanza restaurant Ñ one of my favorites Ñ when it was part of the Terminal Hotel. The historic building at Second and G streets was demolished in 2000 to make way for the Chen Building.

I originally spoke with Sergio Saenz, who co-owns the Davis restaurant with Jeff Williamson, in June. Since the lease was not yet signed, we decided to hold on to the exciting news. It became official as I left for my Aloha vacation, so Saenz and Williamson spoke with The EnterpriseÕs Sharon Stello. They said Tres Hermanas Cocina Mexicana should open the first or second week of next month. Meanwhile, it is undergoing a few renovations.

The Aug. 1 story said Saenz moved here in 1989, at age 11 with his family from Chihuahua in northern Mexico. In 1996, after completing school, Saenz and his three sisters, Sonia, Dora and Norma, opened Tres Hermanas in Sacramento. Norma and Dora went on to open other dining establishments Ñ including Three Sisters in Sacramento Ñ while Saenz and Sonia continued to run Tres Hermanas, at 2416 K St.

Now, Saenz will leave the operation to start his own restaurant with Williamson, a longtime customer and friend, who also runs a commercial construction company, according to The Enterprise. Saenz has a masterÕs degree in art with an emphasis in photography from Sacramento State, where he teaches part time. He applies some of his art training to food and its presentation.


The much-anticipated Queen Sheba Ethiopian Cuisine opened July 16 at 213 E St.

Davis residents, especially vegans and vegetarians, have welcomed the eatery. Owner Zion Taddese said patrons at her Sacramento restaurant often requested a Davis Queen Sheba.

It is popular for its vegetarian and vegan lunch buffet. Its full menu includes meat dishes, and beer and wine, including Ethiopian honey wine.

According to the restaurantÕs website, ÒEthiopian food is more communal than almost any other type of ethnic food. The hallmark of Ethiopian cuisine consists of sharing food on one giant plate and using enjeera Ñ a spongy, sour, pliable flat bread Ñ to scoop up the various shared dishes.Ó

The food is described as exotic, complex and sometimes spicy. Combination plates may include Gomen, a spinach and collards side, or Misr Kik Wot, a stew of lentils and spices. Other popular dishes are the chili-like chicken and egg Doro Wot, or its beef counterpart, Gored Gored, served on a bed of simmered vegetables. It and many other items feature the Ethiopian spice mixture berbere and/or an herbed butter that, much like Indian ghee, takes more than an hour to prepare.

For more information, go to http://www.queenshebas.com.


Next door, the used furniture store at 213 E St. now has a name: The Blue Elephant, and more regular hours.


Another announcement released while I was in Hawaii was about Suite E, a clothing rental store billed as the Davis ÒNetflix of dresses.Ó It had its grand opening on Thursday at 213 E St., Suite E.

The dress library is a little hard to find. ItÕs behind Queen Sheba and Watermelon Music, along the alley between Second and Third streets.

A $10 monthly membership is required to use the service. It gives girls access to up to five rentals a month. There is a $5 cleaning fee for each garment.

Members receive other perks such as discounted jewelry, costume rentals, invitations to quarterly social events at the shop and access to a shared calendar where members may promote classes, fundraisers and events.

The shop will offer casual and fancy dresses in sizes ranging from XS to L (up to size 10) for teens and young women through graduate school age. Owners plan to expand the selection based on demand. They also are considering allowing members to donate used dresses for store credit.

Suite E is co-founded by Davis residents Michelle Fisher and Brian Goldberg, both UC Davis graduates.

Hours are 10 a.m. to 5 p.m. Mondays through Saturdays. For more information, call the shop at (530) 554-9800 or visit http://www.suiteEclub.com.


Those who didnÕt spend a recent vacation in Hawaii may be interested to know that University Mall will soon be the home Ñ again Ñ to a tanning salon.

The mallÕs owner, Centro Properties Group, announced that the 1,912-square-foot space formerly filled by Planet Beach has been leased by Amazing Tans. Brenda Miller of Associates West Commercial Real Estate in Davis represented Amazing Tans.

The mall is on Russell Boulevard, between Anderson Road and Sycamore Lane.


Ñ Wendy Weitzel is a Davis resident. Her column runs occasionally on Sundays, but her Comings & Goings blog at www.davisenterprise.com has more frequent updates. ItÕs also on Facebook. If you know about a business coming or going in the area, contact her at [email protected]

Wendy Weitzel

Wendy Weitzel

Wendy Weitzel is a longtime journalist and Davis resident. She is a former managing editor of The Davis Enterprise, working there from 1998-2008. She has written her Comings & Goings business column since 2001. Today, she does freelance writing, editing, marketing and design.
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