YOLO COUNTY NEWS

Archived Stories

Yogurt Shack first victim in froyo wars

By November 27, 2010

Special to The Enterprise

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Yogurt Shack, the frozen yogurt shop that launched our city\’s foray into froyo in September 2007, served its last Davis dessert on Saturday, Nov. 20. It was at 113 E St., in The Lofts.

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Soon after the Shack set up shop, frozen yogurt outlets started popping up all over town, but especially along downtown\’s E Street, which also features Cultivé one block north and now Pinkberry less than a block south. YoloBerry, near Central Park, is in walking distance. Two others, SugarPlum and Tutti Frutti, brought the Davis total to six.

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Many worried that Pinkberry, a large Southern California chain that opened its Davis Commons store in late July, would squeeze out others, all of which are locally owned. The chain launched its first attack in the local yogurt wars before it arrived. In 2008, it threatened legal action against Swirl, saying the name violated the chain\’s trademark motto: “Pinkberry is Swirly Goodness.” Swirl changed its name to Cultivé.

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Cultivate your own conclusions.

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Suite E, a Davis dress rental shop at 213 E St., has changed its format “to better serve the customers of Davis,” owner Michelle Fisher said. Its grand re-opening was Wednesday.

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“When we opened in August, the premise was a dress rental store centered around a monthly membership. It is no longer necessary to become a member.”

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It offers dresses for purchase and rentals. It also accepts dresses on consignment. There\’s jewelry, plus plans to add women\’s accessories and skin care items.

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For more information, call (530) 554-9800 or visit http://www.suiteEclub.com.

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The Davis Fuzio at 139 G St. wasn\’t the only Universal Bistro to close. Its restaurants in Brentwood and Dublin have closed. Still open is the Modesto restaurant and both San Francisco locations, according to a Modesto employee. There\’s one more in Reno, Nev., that will close soon, a Reno employee confirmed.

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The Davis Developmental Pediatrics Group with Stephen Nowicki, M.D., Ph.D., will open a new developmental and behavioral pediatrics practice in February.

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Nowicki established DDPG to expand services in the region for children with learning, developmental and/or behavioral challenges, a news release said.

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A lease has been signed for the 1,400-square-foot space in the Roe Building at 760 Fifth St. It was previously occupied by DuraMed. Davis Commercial Properties handled the lease. For more information, e-mail [email protected]

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— Wendy Weitzel is a Davis resident. Her column runs occasionally on Sundays, but her Comings & Goings blog at www.davisenterprise.com has more frequent updates. It\’s also on Facebook. If you know about a business coming or going in the area, contact her at [email protected]

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Wendy Weitzel

Wendy Weitzel

Wendy Weitzel is a longtime journalist and Davis resident. She is a former managing editor of The Davis Enterprise, working there from 1998-2008. She has written her Comings & Goings business column since 2001. Today, she does freelance writing, editing, marketing and design.
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