Tuesday, September 23, 2014
YOLO COUNTY NEWS
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International Film Series screens Chilean movie ‘No’

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From page A11 | November 12, 2013 |

“No,” a 2012 Chilean film directed by Pablo Larrain, will be screened Friday as part of the International Film Series.
The series is co-sponsored by the United Nations Association of Davis and International House. Doors at I-House, 10 College Park, open at 7:30 p.m. and the film begins promptly at 8 p.m.
There is no charge, but donations are accepted with gratitude to help cover the cost of DVD rental, facilities use and refreshments.
The movie follows Chilean military dictator Augusto Pinochet, who, under great pressure, was forced to call a referendum on his presidency in 1988, 15 years after taking over in a coup.
Chile’s citizens had the choice of voting yes or no to Pinochet’s plan to extend his rule for another eight years. Opposition leaders for the no campaign convinced a young liberal advertising executive, Rene Saavedra (Gael Garcia Bernal), joined by his boss Lucho (Alfredo Castro), to spearhead an innovative campaign, with creativity trumping the harsh facts of the yes campaign.
Instead of dwelling on the abuses of the Pinochet regime, the no campaign’s emphasis was on product marketing of positive messages and visions of a happy future for Chile. It worked, catching the yes side completely by surprise. Pinochet eventually had to step down in 1990 after losing democratic presidential and parliamentary elections.

The film was selected as Chile’s bid for the Foreign Language Oscar.

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