Travis Credit Union has launched a Facebook.com promotion focused on expanding the $2.2 billion credit union’s presence in social media. TCU’s 10 Grand for 1 Fan Giveaway is part of the credit union’s ongoing social media outreach effort, says Cathy Rios, vice president of marketing and product development.
“We’re launching a fun, interactive contest that encourages people to visit and like Travis Credit Union’s Facebook page for a chance to win weekly prizes, as well as a chance to win a $10,000 cash prize, if we reach our desired number of Facebook fans,” she explains.
With 178,000 members, the credit union wants to attract and encourage its members to become its Facebook fans. As part of this giveaway, the credit union will pick one Facebook fan to win $10,000 if TCU’s Facebook page reaches 50,000 fans (or likes) before March 31.
“We currently have about 2,500 Facebook fans, so expanding that fan base to 50,000 fans would give us an opportunity to better reach our membership through social media,” Rios says. “Also, it will allow us to promote our products and services to people who may not know who we are and what we can do to help them save money.”
The weekly contest involves Facebook users signing up to spin a virtual cash prize wheel once a day. The winner with the most cash accumulated at the end of each week will win a weekly prize. These cash prizes are savings-focused, and range from $25 up to $500.
“We know we can save our members money,” Rios says. “Expanding our social media presence allows us another way to reach our members and others who could benefit from a true financial partner.”
Headquartered in Vacaville, Travis Credit Union has a branch in Davis at 1380 E. Covell Blvd. in the Oak Tree Plaza.