Baskin-Robbins scoops up thanks for firefighters

By April 21, 2011

Baskin-Robbins stores invite customers to celebrate the fifth annual 31 Cent Scoop Night from 5 to 10 p.m. Wednesday. Locally, Baskin-Robbins shops are at 236 E St. in Davis, 1440 Ary Lane in Dixon and 91 W. Court St. in Woodland.

During the event, Baskin-Robbins is thanking its customers by reducing prices of 2.5-ounce ice cream scoops to 31 cents.

Nationwide, during 31 Cent Scoop Night last year, Baskin-Robbins scooped more than 5 million ice cream cups and cones.

As part of the annual celebration, The Dunkin’ Donuts & Baskin-Robbins Community Foundation is once again making a $100,000 donation to support the National Fallen Firefighters Foundation. The NFFF, founded in 1992, honors America’s fallen fire heroes and their families by developing and expanding programs to recognize fallen heroes and assist
their families and co-workers.

In addition, to encourage consumers to support NFFF programs, this year, ice cream enthusiasts will be able to donate via text messaging. Consumers can text 6333 (NFFF) to 50555 to make
a personal $5 donation. Consumers will receive a text message to their phone almost immediately asking them to reply with YES to confirm the donation. Any donations that are not confirmed with YES will not be complete. Baskin-Robbins consumers who make a text donation will receive a message thanking them for their support. All proceeds of the donations go to help fallen firefighters’ families through difficult times. Regular texting charges apply.

Throughout the month of April, ice cream aficionados can also enjoy Baskin-Robbins’ newest flavor, Firehouse 31, created in honor of 31 Cent Scoop Night. This flavor, which will serve as April’s Flavor of the Month, is a blend of hot and cold — a crunchy atomic fireball ribbon laced throughout with hot cinnamon and packed with red hot candy pieces in vanilla ice cream.

“Our fifth annual 31 Cent Scoop Night is going to be a red hot event,” said Brian O’Mara, vice president of marketing for Baskin-Robbins, in a news release. “This annual tradition provides Baskin-Robbins with an opportunity to thank our loyal customers by offering 31 cent ice cream scoops but also to honor our partner, the National Fallen Firefighters Foundation.”

In addition, participating neighborhood Baskin-Robbins shops will host their hometown fire departments during 31 Cent Scoop Night. During the event, local firefighters will collect donations for their firehouses while joining the community and scooping ice cream for fun. Families will have an opportunity to take pictures with their local heroes on a fire truck or talk with them about fire safety.

“We are honored to partner with Baskin-Robbins again for its 31 Cent Scoop Night,” said Chief Ronald Siornacki, executive director of the National Fallen Firefighters Foundation, in a news release. “Local fire departments throughout the nation enjoy participating in this fun community event because it is great for local communities to come together and enjoy ice cream and the perfect opportunity to raise fire prevention awareness, which will help decrease
the amount of preventable fires.”

For exclusive updates on 31 Cent Scoop Night, go to the Baskin-Robbins
Facebook event page or follow @BaskinRobbins on Twitter. For more information, visit www.baskinrobbins.com.

Enterprise staff

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