‘Cash mob’ will support local businesses

By From page A9 | November 11, 2012

The Davis Chamber of Commerce, Davis Downtown and Yolo Federal Credit Union are collaborating to host “cash mobs” to support locally owned businesses in Davis.

“Our entire community wins if you spend your hard-earned money at Davis-based businesses rather than out of town or online,” said Kemble Pope, executive director of the Chamber.

The concept is simple: Unlike a flash mob, where participants break out into an impromptu dance routine, a cash mob brings members from the community together to commit to spending a little money in support of small businesses.

The first cash mob will take place from 4 to 7 p.m. Friday, Nov. 16, at the G Street Shopping Center in support of the Davis Food Co-op, Monticello Seasonal Cuisine and Ken’s Bike & Ski.

“The timing is perfect,” said Christina Blackman, marketing manager for the Yolo Federal Credit Union. “Forgo cooking for one night and grab a bite out at Monticello’s, then head over to Ken’s and get your bike ready for the rainy season or pick up that bike light you’ll need now that it’s getting dark earlier.

“And finally, finish at the Co-op to grab those items you’ll need for Thanksgiving.”

Davis Downtown marketing director Nina Gatewood said the group has plans to host cash mobs throughout 2013.

“Each of our organizations is committed to supporting local business and our goal is to bring the community together to making shopping local a priority,” she said.

For information on upcoming cash mobs or to learn more about the program, visit www.facebook.com/downtowndavis.

Enterprise staff

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