Chamber unveils new website, logo

By From page A9 | January 05, 2014

The Davis Chamber of Commerce has launched a new website, highlighting the Chamber’s same mission, but with a new look.

DavisChamber.com has been redesigned to improve the user experience, according to the Chamber’s recent newsletter. Features include:

* Responsive web design: an optimal viewing experience across desktop computers, tablets and smartphones on all platforms;

* Member directory: Members may post logos, coupons and links to their website and social media pages, and the search engine has been optimized;

* An interactive job bank — search and post job listings; and

* An events calendar — find and register for upcoming Chamber events or post your own community events.

The Chamber also unveiled a new logo, featuring multiple pieces for various uses.

“We wanted a brand that was true to our heritage but also looked to the future,” the newsletter said. “The new DCOC logo has three major components: wordmark, rising sun and icons that can all be used interchangeably for different uses.”

The wordmark is the logo’s main component; its clean, sans-serif font is modern, but not trendy. The dark blue is similar to Aggie blue. And a new tagline, “Cultivating Local Prosperity,” is a nod to the region’s agricultural heritage and future, but also means improvement and encouragement.

The rising sun with the wordmark “symbolizes optimism, energy and signifies the Golden State,” the newsletter said. The gold and blue are similar to UC Davis’ color palate. And the full logo features several icons, each with meaning to the Chamber.

The tree symbolizes the urban forest, environmental sustainability and high quality of life; a seedling in a Petri dish stands for scientific prowess in agriculture and the burgeoning seed industry; an industrial robot is a nod to the expanding robotics, advanced manufacturing and other high-tech sectors; the microscope symbolizes scientific advancements and innovative products from bio-tech sector; the mortarboard is a nod to high-quality public education at UCD; and the pennyfarthing is a symbol of the bicycle capital of America.

Enterprise staff

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