Credit union reaches out to Hispanic community

By From page A6 | February 09, 2014

Travis Credit Union — with 22 branches throughout the region, including one in Davis — has formed a Hispanic Advisory Committee. The committee will act as a sounding board for the credit union on its Hispanic outreach efforts and provide feedback and guidance so the credit union can better serve its community.

“Travis Credit Union has worked hard to demonstrate the credit union difference with our Hispanic members and we are hoping to build further trust with the market by working closely with our Hispanic Advisory Committee,” said Patsy Van Ouwerkerk, president and CEO. “Many in the Hispanic community are unaware of the benefits of membership and we want to change that.”

The Hispanic Advisory Committee is a volunteer group that meets on a regular basis. Its members hail from Davis, Woodland, Fairfield, Vallejo, Napa, Richmond, Concord and Pleasant Hill. The two Yolo County representatives are Rick Gonzales, president of the Mexican American Concilio of Yolo County, and Jose Enriquez, case management supervisor for the Center for Families.

“The ultimate goal is to further enhance services to this (Latino) demographic, helping the community achieve financial sustainability by meeting financial goals,” said Guido Minaya, CEO and partner in Minaya Learning, LLC, in Fairfield. “I am honored to serve with distinguished Latino colleagues and Travis Credit Union leadership members on this initiative.”

The Davis branch office of the credit union is at 1380 E. Covell Blvd. in the Oak Tree Plaza.

Enterprise staff

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