Sunday, September 21, 2014
YOLO COUNTY NEWS
99 CENTS

Farmers Market advice guide available online

By
From page A14 | October 07, 2012 |

"New Farmer's Guide: Cultivating Success at Farmers Markets" was written by Randii MacNear, the Davis Farmers Market manager and executive director, and Shelly G. Keller, the market's marketing and events manager. Patricia Graves, the market's graphic designer, produced the photographs and layout. Courtesy photo

The Davis Farmers Market Association has published online a USDA-funded guide for new farmers interested in selling at farmers markets around the United States.

Titled “New Farmer’s Guide: Cultivating Success at Farmers Markets,” the guide was written by Randii MacNear, the Davis Farmers Market manager and executive director, and Shelly G. Keller, the market’s marketing and events manager. Patricia Graves, the market’s graphic designer, produced the photographs and layout.

The 32-page, full-color guide also includes advice from Davis Farmers Market sellers to new farmers on how to succeed at farmers markets.

While numerous publications offer guidance to farmers about farmers markets, this guide is the first with advice coming from the leaders of a highly successful market. MacNear has managed the Davis Farmers Market for 30 years, and also manages the UC Davis Farmers Market and Sutter Davis Hospital Farmers Market. Keller has been the markets’ marketing and events manager since 2008. From 1986 to 2008, Keller provided marketing and communications services to California state agencies, city governments, nonprofits and small businesses.

The guide covers every aspect of selling at farmers markets, from determining readiness, to researching local farmers markets, to planning and budgeting costs. Packed with color photos of Davis Farmers Market sellers and their produce, the guide was funded by a USDA Farmers Market Promotion Program grant awarded in 2010 to UCD, in partnership with the Davis Farmers Market, to plan, open and operate the Sutter Davis Hospital Farmers Market. The grant was one of five awarded in California that year.

MacNear says writing the guide was a labor of love.

“The explosive growth of farmers markets around the country is fed by the people who are becoming farmers, as well as by the customers who buy their products,” she says. “We have so many new farmers who come to us, wanting to sell at our market. Shelly and I wrote this to help those new farmers plan for success at emerging farmers markets and successful farmers markets around California and the nation.”

Keller adds, “Randii and I wanted to write a guide that shares our perspective on what new farmers need to do to prepare for success. We based our advice on our own experience working with farmers, who sell at farmers markets, as well as on our experience in opening and operating the Sutter Davis Hospital Farmers Market.”

The Sutter market just ended its second year. It is open from mid-May through August at the hospital’s entrance, 2000 Sutter Place in West Davis.

The guide will be available later this month to download for free at davisfarmersmarket.org and on other ag-based websites as well.

Comments

comments

Special to The Enterprise

  • Recent Posts

  • Enter your email address to subscribe to this newspaper and receive notifications of new articles by email.

  • .

    News

    Elementary school counselors: necessary, but poorly funded

    By Anne Ternus-Bellamy | From Page: A1 | Gallery

     
     
    Bet Haverim hosts High Holy Day services

    By Special to The Enterprise | From Page: A1

     
    Teams assess damage as wildfire burns

    By The Associated Press | From Page: A2 | Gallery

     
    Driver arrested for DUI after Saturday morning crash

    By Enterprise staff | From Page: A2

    Help raise funds for juvenile diabetes cure

    By Enterprise staff | From Page: A3

     
    Jewelry, art for sale at Senior Center

    By Enterprise staff | From Page: A3

    Davis Community Meals needs cooks

    By Enterprise staff | From Page: A3

     
    Da Vinci awarded $38,000 for restorative justice program

    By Anne Ternus-Bellamy | From Page: A4

     
    Hawk Hill trip planned Sept. 30

    By Enterprise staff | From Page: A4

    UC campus chancellors granted hefty pay raises

    By The Associated Press | From Page: A4

     
    Send kids to camp!

    By Enterprise staff | From Page: A4

    Outdoor yoga marathon celebrates community

    By Special to The Enterprise | From Page: A5

     
    Wise words

    By Sue Cockrell | From Page: A12

     
    .

    Forum

    Awareness is key to this fight

    By Creators Syndicate | From Page: B5

     
    Where is this going?

    By Creators Syndicate | From Page: A6

    We’re living in the Golden State of emergency

    By Debra DeAngelo | From Page: A6

     
    Options for protection come with flu season

    By The Associated Press | From Page: A6

    Are we there yet? Not enough hours in the day to goof off

    By Tanya Perez | From Page: A6Comments are off for this post

     
    Don’t sell city greenbelt

    By Letters to the Editor | From Page: A10

    Paso Fino project is flawed

    By Letters to the Editor | From Page: A10

     
    Paso Fino — it’s not worth it

    By Letters to the Editor | From Page: A10

    Archer will get my vote

    By Letters to the Editor | From Page: A10

     
    It’s time for Davis Scouts to stand up for what is right

    By Special to The Enterprise | From Page: A10

    Mike Keefe cartoon

    By Debbie Davis | From Page: A10

     
    Building something at schools’ HQ

    By Our View | From Page: A10

    Speak out

    By Enterprise staff | From Page: A11

     
    Maybe David can beat Goliath again

    By Lynne Nittler | From Page: A11 | Gallery

    .

    Sports

    DHS gets on its Morse to beat Edison

    By Thomas Oide | From Page: B1 | Gallery

     
    JV Blue Devils drop low-scoring affair

    By Spencer Ault | From Page: B2

     
    Republic FC’s fairy tale season continues

    By Evan Ream | From Page: B3 | Gallery

    Wire briefs: Giants rally falls short in San Diego

    By The Associated Press | From Page: B3

     
    Four local swimmers qualify for Olympic Trials

    By Enterprise staff | From Page: B3

    ‘We’re a way better team’ than record, says UCD’s Shaffer

    By Bruce Gallaudet | From Page: B4 | Gallery

     
    UCD roundup: Aggie men pound Pomona-Pitzer in the pool

    By Enterprise staff | From Page: B4

    Davis 15-year-old making a splash in European F4 series

    By Bruce Gallaudet | From Page: B8 | Gallery

     
    .

    Features

    .

    Arts

    ‘Ladies Foursome’ adds shows

    By Enterprise staff | From Page: A3

     
    .

    Business

    MBI hires VP of marketing

    By Enterprise staff | From Page: A7

     
    UCD grad’s startup earns kudos at TechCrunch event

    By Special to The Enterprise | From Page: A7

    Styles on target for November debut

    By Wendy Weitzel | From Page: A7

     
    Taylor Morrison unveils new Woodland community next weekend

    By Special to The Enterprise | From Page: A9 | Gallery

    Rob White: What is an ‘innovation center’?

    By Rob White | From Page: A9

     
    .

    Obituaries

    Carol L. Walsh

    By Special to The Enterprise | From Page: A4

     
    .

    Comics

    Comics: Sunday, September 21, 2014

    By Creator | From Page: B8