Sunday, May 3, 2015
YOLO COUNTY NEWS
99 CENTS

Farmers Market advice guide available online

By
From page A14 | October 07, 2012 |

"New Farmer's Guide: Cultivating Success at Farmers Markets" was written by Randii MacNear, the Davis Farmers Market manager and executive director, and Shelly G. Keller, the market's marketing and events manager. Patricia Graves, the market's graphic designer, produced the photographs and layout. Courtesy photo

The Davis Farmers Market Association has published online a USDA-funded guide for new farmers interested in selling at farmers markets around the United States.

Titled “New Farmer’s Guide: Cultivating Success at Farmers Markets,” the guide was written by Randii MacNear, the Davis Farmers Market manager and executive director, and Shelly G. Keller, the market’s marketing and events manager. Patricia Graves, the market’s graphic designer, produced the photographs and layout.

The 32-page, full-color guide also includes advice from Davis Farmers Market sellers to new farmers on how to succeed at farmers markets.

While numerous publications offer guidance to farmers about farmers markets, this guide is the first with advice coming from the leaders of a highly successful market. MacNear has managed the Davis Farmers Market for 30 years, and also manages the UC Davis Farmers Market and Sutter Davis Hospital Farmers Market. Keller has been the markets’ marketing and events manager since 2008. From 1986 to 2008, Keller provided marketing and communications services to California state agencies, city governments, nonprofits and small businesses.

The guide covers every aspect of selling at farmers markets, from determining readiness, to researching local farmers markets, to planning and budgeting costs. Packed with color photos of Davis Farmers Market sellers and their produce, the guide was funded by a USDA Farmers Market Promotion Program grant awarded in 2010 to UCD, in partnership with the Davis Farmers Market, to plan, open and operate the Sutter Davis Hospital Farmers Market. The grant was one of five awarded in California that year.

MacNear says writing the guide was a labor of love.

“The explosive growth of farmers markets around the country is fed by the people who are becoming farmers, as well as by the customers who buy their products,” she says. “We have so many new farmers who come to us, wanting to sell at our market. Shelly and I wrote this to help those new farmers plan for success at emerging farmers markets and successful farmers markets around California and the nation.”

Keller adds, “Randii and I wanted to write a guide that shares our perspective on what new farmers need to do to prepare for success. We based our advice on our own experience working with farmers, who sell at farmers markets, as well as on our experience in opening and operating the Sutter Davis Hospital Farmers Market.”

The Sutter market just ended its second year. It is open from mid-May through August at the hospital’s entrance, 2000 Sutter Place in West Davis.

The guide will be available later this month to download for free at davisfarmersmarket.org and on other ag-based websites as well.

Comments

comments

Special to The Enterprise

  • Recent Posts

  • Enter your email address to subscribe to this newspaper and receive notifications of new articles by email.

  • .

    News

    Breaking barriers: For Prieto, it’s all about hard work

    By Lauren Keene | From Page: A1 | Gallery

     
    Council to hear about drought pricing

    By Dave Ryan | From Page: A1

     
    For the record

    By Enterprise staff | From Page: A2

     
    Peaceful Baltimore demonstrators praise top prosecutor

    By The Associated Press | From Page: A2

    Nigeria: Nearly 300 freed women, children led to safety

    By The Associated Press | From Page: A2

     
    Graveyard thefts land three Woodlanders behind bars

    By Lauren Keene | From Page: A3

    Downtown altercation leads to injuries

    By Anne Ternus-Bellamy | From Page: A3

     
    Woman arrested for brandishing knife on overpass

    By Anne Ternus-Bellamy | From Page: A3

    Yolo DA launches monthly newsletter

    By Enterprise staff | From Page: A3

     
    Can plants talk? UCD prof will answer that question

    By Special to The Enterprise | From Page: A3 | Gallery

    A Scottish setting for local author’s next book

    By Special to The Enterprise | From Page: A3

     
    Indoor Fun Fly comes to Woodland

    By Enterprise staff | From Page: A4

     
    Free beginner yoga class offered

    By Enterprise staff | From Page: A4

    Video discusses surveillance of prostate cancer

    By Special to The Enterprise | From Page: A4

     
    NAMI support group meets May 10

    By Enterprise staff | From Page: A4

    Dr. G featured on the radio

    By Special to The Enterprise | From Page: A4

     
    Fee proposed on rail cars that haul oil, other flammables

    By The Associated Press | From Page: A4 | Gallery

     
    Internships move UCD doctoral students beyond academia

    By Julia Ann Easley | From Page: A5 | Gallery

    Make Mom a warm vanilla sugar scrub

    By Enterprise staff | From Page: A6

     
    The secret to Mother’s Day gifting success: Give time, not stuff

    By Special to The Enterprise | From Page: A6

    Letter book is series of collected missives thanking Mom

    By The Associated Press | From Page: A7

     
    If your mom fancies something fancy, consider a tea party

    By The Associated Press | From Page: A7

    Out of Africa and back to Davis: James Carey will give special presentation

    By Kathy Keatley Garvey | From Page: A9 | Gallery

     
    Big Day of Giving makes philanthropy easy

    By Tanya Perez | From Page: A10 | Gallery

    Tuleyome Tales: How are a snake and a mushroom alike?

    By Special to The Enterprise | From Page: A12 | Gallery

     
    Tuleyome hosts Snow Mountain camping trip

    By Special to The Enterprise | From Page: A12 | Gallery

    .

    Forum

    Please help Baltimore

    By Letters to the Editor | From Page: B4

     
    End of life doesn’t mean life must end

    By Special to The Enterprise | From Page: B4 | Gallery

    Advancing education for California’s former foster youths

    By Special to The Enterprise | From Page: B4

     
    With sincere gratitude

    By Letters to the Editor | From Page: B4

    A wonderful day of service

    By Letters to the Editor | From Page: B4

     
    Eyewitness to the ‘fall’ of Vietnam: It was not a bloodbath

    By Special to The Enterprise | From Page: B5 | Gallery

    He can’t give it up

    By Creators Syndicate | From Page: B6

     
     
    Dangers from prescription pills

    By Special to The Enterprise | From Page: B6

    .

    Sports

     
    Defending champ DHS clinches a baseball playoff berth

    By Enterprise staff | From Page: B1

    UCD softball splits with Titans

    By Enterprise staff | From Page: B1 | Gallery

     
    Trifecta of Devil teams open playoffs Tuesday

    By Evan Ream | From Page: B1 | Gallery

    Sports briefs: DHS boys win to reach lacrosse playoffs

    By Enterprise staff | From Page: B3 | Gallery

     
    Making memories at Aggie Stadium

    By Wayne Tilcock | From Page: B3 | Gallery

    Pro baseball roundup: Hudson pitches Giants past Angels

    By The Associated Press | From Page: B12

     
    UCD roundup: Aggie women speed past Hornets

    By Enterprise staff | From Page: B12 | Gallery

    .

    Features

    .

    Arts

    .

    Business

    Marrone opens new greenhouse

    By Special to The Enterprise | From Page: A8

     
    New firm helps students on path to college

    By Wendy Weitzel | From Page: A8

     
    Yolo County real estate sales

    By Zoe Juanitas | From Page: A8

    Arcadia partners on soybean trait to improve yield

    By Special to The Enterprise | From Page: A8

     
    .

    Obituaries

    .

    Comics

    Comics: Sunday, May 3, 2015

    By Creator | From Page: B8