FiGuide offers free financial advice

By April 21, 2011

Figuide.com, started by a UC Davis graduate student and two partners, offers a free library of more than 1,200 well-written articles, tips, questions and answers from the best fee-only-based planners in the country.

James Garvin — who was a graduate student at UCD — along with Eric Conway and Daniel Wu, came up with an idea to build a better source for consumers to get their personal finance questions answered.

Looking ahead during the recession that struck in 2008, these young men tried searching the Internet to get advice for their financial future.

Irked by the idea that banks sold only “bank products” and insurance companies encouraged only use of their products, Garvin, Conway and Wu looked into fee-only personal financial planning.

“They liked what they saw. No commissions, no products to tout, no leading inquiring minds down a path of uncertainty on a slippery slope of recession-wary people learning to hang onto their 401’s, IRA’s, college funds, etc. Hence, FiGuide was born,” a news release said.

It began with only two contributors to the site, but has grown to more than 80 top financial planners contributing to this start-up. Articles in FiGuide’s library address a wide range of topics. The pieces are “articulate, informative and provide excellent guidance to one seeking sound, simple unbiased information.” A “question and answer” tab allows visitors to get answers to their personal questions. FiGuide’s leaders plan to add a newsletter soon.

Garvin graduated with his MBA from UCD a year ago. He lives in Davis with his wife, Missy.

Special to The Enterprise

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