Comings and Goings: Is fro-yo craze melting?

By From page A13 | August 31, 2014

A pedestrian passes SugarPlum frozen yogurt in University Mall on Wednesday, after it closed.

A pedestrian passes SugarPlum frozen yogurt in University Mall on Wednesday, after it closed.

There was no back-to-school treat for those who showed up Wednesday at SugarPlum frozen yogurt in University Mall. It closed. Sugar Plum is the second Davis frozen yogurt store to close this month, following Yogurtland’s shutdown on Aug. 15.

SugarPlum opened in January 2010 at 825 Russell Blvd., Suite 21, next to O’Hana Hawaiian BBQ.

And then there were three. For frozen yogurt outlets, that leaves the thriving and locally owned YoloBerry and Cultivé, along with the chain Pinkberry – all downtown. At the peak of the fro-yo resurgence in 2010, there were as many as six offering that specialty.

Meanwhile, the cool-desert niche has diversified and expanded in Davis, with the addition of Sweet & Shavery, CREAM, besides dessert stores offering gelato, cupcakes and other baked goods. Two more are on their way in the next month or so on G Street: Vampire Penguin, which will feature a creamy shaved snow; and Lazi Cow,with its stacked, syrup-topped Taiwanese toast. The latter could open as soon as Sept. 5.


Need another way to cool yourself? How about freezing– literally?

USCryotherapy is coming to 2191 Cowell Blvd., Suite C, next to Dos Coyotes in South Davis. It’s shooting for a Sept. 30 opening, according to COO Kevin Kramer.

The business’ flagship center is in Roseville: “The first cold therapy center in the nation designed to enhance sports recovery, assist with chronic pain management and support overall health,” its Facebook page says. Its website, http://www.uscryptherapy.com, says the air is “up to four times colder than standard ice packs or baths, without lowering the body’s core temperature. Treatment lasts for up to 3 minutes.”

Localized devices deliver air through tubes at -25 to -40 degrees. Whole-body chambers have sections that range in temperature from -76 to -166 degrees. On the heels of the ALS Ice Bucket Challenge, its Roseville location is promoting treatments for that cause, with $10 from each benefitting ALS Foundation.

Treatments are paid for individually, or through membership, punch cards or other packages.


With a row of buildings at Third and G streets torn down, Anthony Ruebner said there’s “a lot of buzz about my family’s redevelopment project” (including the possible Temple Coffee, which remains unconfirmed). He said he’s “not yet at a point where I can give you specific tenant news. Very soon.”

He still has a roughly 800-square-foot retail suite fronting Third Street available, as well as 2,500 of office space upstairs, which could be devided in two. For information, contact him at [email protected]


For those wondering, Old Soul Co.’s lease negotiations continue to drag on for the former Little Prague spot at 330 G St. On Monday, co-owner Tim Jordan replied to my text, saying, “Nothing new to report. Still working (on it).” Plans call for a café, patio and bar.


Fresh Cleaners is coming to 1520 E. Covell Blvd., near Nugget Market, in a spot formerly occupied by Creative Hair & Spa, which recently moved to a larger space. It is scheduled to open around the middle of September.

Seung-Hee Seo and Kwang-Hyun Ryu have owned the Fresh Cleaners at 1861 E. Gibson Road in Woodland for about a decade, according to their daughter, Ji Ah Ryu. All of the laundry will go to Woodland for cleaning and pressing.

“They also have an experienced seamstress who has been working with my parents for nine years now,” Ji Ah Ryu said.

The addition will mean that Oak Tree Plaza again has two dry cleaners. The other is Covell Cleaners. For the record, it also has two take-out pizza places (Cinario’s and Little Caesar’s) and three hair salons (Creative Hair & Spa, A’bout with Hair, and Supercuts) not counting Skin Renewal Center.


Two readers passed on information about RepowerYolo, a community program that helps Yolo County homeowners go solar for a discount. Launched earlier this year, its office is at 203 Fourth St., Suite C. Founders are John Walter and Chris Soderquist.

For information, visit http://www.RepowerYolo.com.


I checked in with Sam Abughannam, owner of Sam’s Mediterranean Cuisine at 247 Third St., who recently took over the lease next door, where ciocolat had its storefront.

He said Thursday that he still “does not have a definite answer yet” as to whether he will keep the two restaurant locations, or just the new, larger one at Third and B streets. “However, as soon as we decide, we will let you know.”

Ciocolat remains open as a catering and specialty cake business.


Matthew Crider moved his Crider Law Group office. Effective Aug. 8, it moved from Mansion Square at E and Second streets to the Mace Ranch Corporate Center at 202 Cousteau Place, Suite 260.

He represents individuals, families and elders with estate planning, elder law, estate administration and probate litigation. For information, call 530-231-5161 or visit http://www.criderlaw.net.


Clinical Psychologist Cecilia Ochoa, formerly with Kaiser Vacaville, opened a private practice about a month ago in Woodland, but will move to Davis as of Monday. The new office is at 1260 Lake Blvd.

She specializes in relationship problems, bipolar and other mood disorders, and counseling related to infertility. She also speaks Spanish. “I do not accept insurance at this time, so it’s all fee-for-service, but that might change,” she said. For information, call 530-379-5265.

— Wendy Weitzel is a freelance writer and editor in Davis. Her column publishes on Sundays. Throughout the week, watch her Comings & Goings Facebook page. If you know about a business coming or going in the area, contact Wendy at [email protected].

Wendy Weitzel

Wendy Weitzel

Wendy Weitzel is a longtime journalist and Davis resident. She is a former managing editor of The Davis Enterprise, working there from 1998-2008. She has written her Comings & Goings business column since 2001. Today, she does freelance writing, editing, marketing and design.
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