Ron DuPratt Ford in Dixon finished 11th in the country for 2012 in growth of Ford Blue Diamond parts sales, the company announced. DuPratt has been among Ford Blue Diamond’s top 50 U.S. dealers for growth for four consecutive years.
The Blue Diamond program is a joint venture with Ford Motor Co. and Navistar based on the parts and service of the Navistar 6.0 and 6.4 diesel used in light and medium Ford trucks for the 2003-10 model years, said Paul Lubkeman, sales representative.
“With more than 3 million vehicles on the road, the need for parts and service will continue for years to come,” he said in a news release. “Northern California dealers have done a great job and continue to be some of the best in the nation.”
DuPratt’s retail service manager, Adam O’Neal, gave the credit to general manager Pete Spitzer. “Pete came from the service side, when most GMs are from the sales side of the business,” O’Neal said. “Pete’s insight, focus and experience on the back end makes what we do possible.”
Handling DuPratt’s management chores for parts, service, fleet and the body shop is Rich Bedoya, parts and service director and fixed ops manager.
“Having a single person overseeing the entire back end of the dealership is extremely helpful,” O’Neal said. “Rich is always available, understands our issues and works to find solutions. Even though our fleet department has its own shop, techs, service advisers and parts department, because of Rich, the interaction between retail and fleet is seamless.”
Wholesale parts, DuPratt’s newest division, is “our meat and potatoes,” Bedoya said. “When it comes to powertrain, our main business is parts replacement, injectors, turbo chargers and EGR valves, all very common for the 6.0 and 6.4.”
Bedoya said the dealership’s wholesale division began in 2009 with 4,000 square feet of space and in 2011 it moved to a 16,000-square-foot facility.
“Although we grow the business each year, it’s difficult,” he said. “You have to have patience, a plan and the budget to support it. Others have tried to mirror what we do and discovered how difficult it is. It takes commitment to the long run because none of this happens overnight.”
Among the awards that DuPratt garnered in 2012 are Ford’s President Award, Premier Club and Blue Diamond’s Million Dollar Plus in customer pay service, as well as Top 50 in growth.
“So much of what we do and have achieved is due to the heritage of this dealership,” O’Neal said. “(Ron) DuPratt is here every day. He started the dealership in 1955 and the people of our community know him and his sons Greg and Val. It is great to have ownership on hand and available.
“Besides the DuPratt family, we have a lot of long-term employees. Customers like seeing the same faces and dealing with the same people year after year and, in our case, generation after generation.”