Friday, August 1, 2014
YOLO COUNTY NEWS
99 CENTS

The personal touch is key for Oriental rug store owner

By
From page A13 | March 23, 2014 |

persian carpet1W

An expansive, handmade Oriental rug covers the dining room floor in Jim and Susie Smith's home in Davis. The rugs in the Smith home are laid out with the same care one might take with a painting. That's fitting, says Mansour Yaghoubian, who advises his clients to consider their rug purchase as they would a piece of art. Sue Cockrell/Enterprise photo

A good rug really ties a room together.

Fortunately for his customers, Mansour Yaghoubian understands this very well. Since he first opened Mansour’s Oriental Rug Gallery in 1979, Yaghoubian has developed a well-deserved reputation for excellence, not just in his hometown of Sacramento but across Northern California.

“I only sell handmade rugs,” he said proudly of his merchandise — an almost unbelievable number of beautifully hand-spun rugs. “I don’t have any machine-made rugs, or anything related to machine-made.”

Originally from Teheran, Iran, Yaghoubian came to America in 1974. Now he owns Oriental rug stores at two locations — one in Sacramento on Fair Oaks Boulevard and the other in Roseville. But Yaghoubian’s clients come from all over to do business with him.

Longtime Davis residents Jim and Susie Smith met Yaghoubian nearly 20 years ago when they were looking for a rug for their living room. “Mansour was customer-oriented, he had high-quality (rugs), and over the years we just became friends with him,” Susie Smith said.

“His talent is coming to someone’s house and remembering the colors and the design,” she added. “Then he goes away, looks through thousands of rugs, and picks out one, rolls it up and brings it over — perfect.”

Indeed, the rugs in the Smith home are laid out with the same care one might take with a painting. Which is fitting, since Yaghoubian advises his clients to consider their rug purchase as they would a piece of art.

“Mansour doesn’t just buy a boatload of rugs,” Jim Smith said. “He actually goes to India and Pakistan and picks out the rugs. Some of them he has made specifically to his design.”

In fact, in order to supply his stores, Yaghoubian travels all over the  world — to India, Pakistan, China, Iran, Turkey, Russia, Afghanistan and Europe. He usually travels abroad several times a year to production sites for his merchandise.

“The way I do it, I go over there, I choose the rug that I already ordered the year before, I inspect it, and then I look at the rug, and if everything is fine I ask them to ship it,” he explained.

He also visits the producers in person to select colors that will be used in future rugs.

“It all depends on the age of the person,” Yaghoubian said, reflecting on the changing demand for different styles in the United States. “The younger generation is looking for more modern transitional rugs. Rugs (that don’t) have that sophisticated pattern.”

Globetrotting and keeping up with local fashion trends are just part of what Yaghoubian does to make his business the kind of place customers come back to year after year.

“When you buy something, you deal with him, the owner of the store,” Jim Smith said of Yaghoubian. “He brings the rugs out for you to look at, he delivers the rugs … the guy works 24 hours a day.

“Mansour, he’s good at keeping customers once he’s got them.”

For more information, visit www.mansoursruggallery.com.

Comments

comments

.

News

A week of groundwater news in the Year of Groundwater

By Elizabeth Case | From Page: A1 | Gallery

 
What’s the buzz?

By Enterprise staff | From Page: A1

Davis Reads book project focuses on veterans

By Anne Ternus-Bellamy | From Page: A1

 
Carbahal and Company celebrates 30 years

By Special to The Enterprise | From Page: A1

UCD chancellor is coming up for five-year review

By Tanya Perez | From Page: A1 | Gallery

 
Candidate goes homeless to showcase economic gap

By The Associated Press | From Page: A2

 
Increase in health plan costs is slowing

By The Associated Press | From Page: A2

Kashkari’s campaign coffers depleted

By The Associated Press | From Page: A2

 
Enjoy films, beer at benefit Friday night

By Enterprise staff | From Page: A3

Target hosts National Night Out celebration

By Enterprise staff | From Page: A3

 
Parents can learn all about IEPs

By Enterprise staff | From Page: A3

10 essential herbs are focus of Davisite’s talk

By Enterprise staff | From Page: A3

 
Bee beard photo wins award

By Enterprise staff | From Page: A3 | Gallery

Need a new best friend?

By Enterprise staff | From Page: A3 | Gallery

 
Businesses can learn about PR strategies

By Enterprise staff | From Page: A3

Digital device use is up among school-age children

By Special to The Enterprise | From Page: A4

 
 
Backpacks for Kids launches annual donation drive

By Enterprise staff | From Page: A7

City of Davis recruits for its advisory commissions

By Enterprise staff | From Page: A9

 
Seniors share homes for savings, companionship

By The Associated Press | From Page: A9 | Gallery

Farmers Market shoppers can pick up free reusable produce bags

By Special to The Enterprise | From Page: A10 | Gallery

 
.

Forum

It’s not what they thought

By Creators Syndicate | From Page: B5

 
Treat children as refugees

By Letters to the Editor | From Page: A8

 
Protect and expand Medicare

By Letters to the Editor | From Page: A8

It’s insurance against extremes

By Letters to the Editor | From Page: A8

 
Political cartoon was offensive

By Letters to the Editor | From Page: A8

Let’s gas up for TAPS

By Letters to the Editor | From Page: A8

 
Railroads, listen up and respond

By Special to The Enterprise | From Page: A8, 1 Comment

Tom Meyer cartoon

By Debbie Davis | From Page: A8

 
.

Sports

Swimley recalls a budding star in Giants’ Susac

By Bruce Gallaudet | From Page: B1

 
Nick Watney leads Barracuda Championship

By The Associated Press | From Page: B1

Stuart named to outstanding placekicker watch list

By Special to The Enterprise | From Page: B1 | Gallery

 
Going, going, gone: A’s trade Cespedes

By The Associated Press | From Page: B1 | Gallery

Safety Bethea finding a groove with new 49ers team

By The Associated Press | From Page: B2 | Gallery

 
UCD women’s golf tees up tough schedule

By Special to The Enterprise | From Page: B8

.

Features

.

Arts

‘Guardians of the Galaxy’: Droll sci-fi hijinks

By Derrick Bang | From Page: A11 | Gallery

 
Barnyard Theatre adds ‘Pinky’ performance after sold-out opening night.

By Special to The Enterprise | From Page: A11 | Gallery

WOH to hold auditions for ‘Zuccotti Park’

By Enterprise staff | From Page: A11

 
‘Tunes on Tuesdays’ come to Freeman Park

By Enterprise staff | From Page: A12 | Gallery

.

Business

Grand Cherokee: A grand, and long, ride

By Ann M. Job | From Page: B3 | Gallery

 
.

Obituaries

Nancy Jane Fife

By Special to The Enterprise | From Page: A5

 
Clara Meyerhoff

By Special to The Enterprise | From Page: A5

Patricia Eileen Hershberger

By Special to The Enterprise | From Page: A5

 
John Vernon McLane Wayland

By Special to The Enterprise | From Page: A5

Don Fife

By Special to The Enterprise | From Page: A5

 
.

Comics

Comics: Friday, August 1, 2014

By Creator | From Page: A6