University Honda in Davis once again has received the President’s Award, given by American Honda Motor Co. to its top-ranking dealerships across the country.
Dealers are selected for the honor based on their achievement of excellence in all areas of operation — customer service and satisfaction, sales, training and facility operation for the prior calendar year, a news release said.
This is the fourth time in the past five years that University Honda has earned the award. It is one of nine winners in California.
“This is something we track all year long,” said Doug Malinoff, president of University Honda. “There are 62 dealers in Northern Californa and only six got it.”
The President’s Award was established in 1995 to challenge dealerships to provide a superior automotive experience. Each year, the objectives are modified to stay ahead of current market trends. A major component of the program focuses on the customer experience and is measured through customer satisfaction surveys.
“At Honda, we have a passion for excellence that serves as the driving force behind everything we do for our valued customers,” says John Mendel, executive vice president of automobile sales for Honda. “The President’s Award was introduced in 1995 as a way to challenge our dealerships to achieve the exacting standards Honda established for the brand. Throughout the years, the criteria have been altered to ensure we remain industry leaders in customer service and satisfaction.”
Malinoff credited a team effort for the accolade. “Only the top 15 percent get it,” he said. “It’s kind of our Super Bowl.”
Every department — customer service, sales, training and facility operation — is evaluated for the award. “It’s huge for us,” Malinoff said.
University Honda, at 4343 Chiles Road in Davis, is regularly voted by Davis Enterprise readers as “best car dealership” in Yolo County and it was honored as the Davis Chamber of Commerce Business of the Year in 2005.
Malinoff purchased University Honda in 1992. Before then, he was the third-generation owner of a car dealership in Gilroy that had been in the family since the mid-1950s.
University Honda offers a popular express service for speedier repairs, and has expanded to serve other Japanese cars.
University Honda carries the full line of Honda vehicles, including the Civic, Accord, CR-V, Fit and Odyssey. For more information on these and all of Honda’s award-winning vehicles, visit www.universityhonda.com.