Thursday, May 7, 2015
YOLO COUNTY NEWS
99 CENTS

Pouch pacifies the hungry grouch

By
From page A5 | June 23, 2013 |

Kids love the handy Little Green Pouch; moms love the fact that it's reusable and dishwasher-safe. Courtesy photo

A solution to mealtime struggles with toddlers has assumed the form of small plastic food pouches that hold purees, yogurts or smoothies.

And if there’s something Maggie Crawford and Melissa Winn agree on — besides that Woodland is as capable of producing aspiring businesswomen as anywhere else — it’s that these pouches certainly save mothers a headache.

“It was the sort of thing where I’d go into the grocery store shopping with my kids and quickly grab some of those (products) in an aisle to give myself some time and sanity,” Crawford said. “They’d just sit there enjoying them. I thought it was great. But there were some aspects I didn’t like, one being that it was disposable, not recyclable.”

Crawford thought a reusable alternative to buying and throwing away these pouches, which cost several dollars each, would be preferable. Her solution? To make a product of that sort herself. Thus, she began developing what became known as Little Green Pouch in October 2011.

That’s around the time she approached Winn, a friend from when they both lived in Woodland. Winn helped Crawford organize a manufacturer for the product, finalize its design and bring a website online. Together, they released Little Green Pouch after a year of development.

“We were the first reusable food pouch, in the form that we have, on the market,” Crawford said. “Quickly thereafter, there were many companies that followed. … We’ve done well so far, and gotten some interesting and exciting press.”

But the women struggled to get their product noticed over the copycats because each has other obligations that keep them busy. Crawford has her own law office in the Bay Area, while Winn oversees two companies that she launched before this one — an interior design firm and a design-related website, sproost.com.

The goal for the duo, then, is to either hire enough employees to run the company without their constant presence, or scale back their other professional responsibilities. Given the shared business-mindedness of Crawford and Winn, the latter option seems less likely.

“I do think that growing up in Woodland was a big part of that,” Winn said. “My grandpa was a beekeeper, and worked for himself, and my uncle Mel owned Winn Ditch Liners. On top of that, a lot of friends’ parents owned farmland or small businesses related to agriculture, and it was always something I admired.”

The Woodland natives have heavily marketed the affordable, renewable and eco-friendly aspects of Little Green Pouch. In addition to being dishwasher-safe, the pouch promotes infant self-feeding.

Winn said parents who use Little Green Pouch say they enjoy knowing what their kids are eating. Winn herself had an anecdote that spoke to this:

“My daughter Bailey loves fruit, but she’s never been great at eating veggies. From early on I had to get creative,” she explained. “There are quite a few recipes on our website that I make for her that are packed with ‘hidden’ veggies.

“I give her yogurt from a pouch every day with an ounce of spinach or kale that I have previously pureed and frozen for her. Despite her boycott of all vegetables, she gets a good serving of one or more with every meal.”

Besides it being a conduit for healthy foods for babies and young children, adults are interested in the product as well. Crawford said athletes have considered using it as a way to eat protein food supplements on the go.

“People are excited to hear that we’re two moms that did this ourselves,” she said. “In return, they like to offer feedback to improve the product. It has really been a collaborate experience with our customers.”

The company website, littlegreenpouch.com, lists online retailers through which the product can be purchased. Nugget Markets, a local grocery chain headquartered in Woodland, also stocks Little Green Pouch on its shelves.

“We’re profitable and sales seem to be increasing,” Crawford said. “That’s a great place to be. We just want to continue to grow, and maybe get in some more major retailers. People are still finding out about us, and excited that we exist.”

— Reach Brett Johnson at [email protected] or 530-747-8052. Follow him on Twitter at @ReporterBrett

Comments

comments

  • Recent Posts

  • Enter your email address to subscribe to this newspaper and receive notifications of new articles by email.

  • .

    News

    Internationally known musician Butterscotch brings it home for Whole Earth

    By Landon Christensen | From Page: A1 | Gallery

     
    May’s ArtAbout is a wheely big show

    By Sandy Thai | From Page: A1 | Gallery

    Whole Earth Festival honors ‘Rooted Living’

    By Tanya Perez | From Page: A1 | Gallery

     
    Colleges move to expand services for immigrant students

    By The Associated Press | From Page: A1 | Gallery

    Fourth of July concessionaires solicited

    By Enterprise staff | From Page: A3Comments are off for this post

     
    Per Capita Davis: A shout-out to Cool Davis

    By John Mott-Smith | From Page: A3

    Learn all about bats on a Putah Creek night tour

    By Special to The Enterprise | From Page: A3 | Gallery

     
    U.S. gives farmers approval to spray crops from drones

    By The Associated Press | From Page: A3 | Gallery

    Concert aims to fund wheelchair-accessible van

    By Enterprise staff | From Page: A3

     
    Nesbitt speaks at Senior Health and Fitness Day

    By Special to The Enterprise | From Page: A3

    Don’t forget STEAC’s food drive Saturday

    By Enterprise staff | From Page: A4

     
    Sudwerk celebration marks debut of new mural

    By Special to The Enterprise | From Page: A4 | Gallery

     
    Davis Bicycles! members always step up

    By Bob Schultz | From Page: A4

     
    Awards recognize work with special-needs students

    By Jeff Hudson | From Page: A6

    Independent study enrollment underway

    By Enterprise staff | From Page: A6

     
    Tour de Cluck tickets on sale now

    By Enterprise staff | From Page: A7 | Gallery

    .

    Forum

     
    The big problem with the new SAT

    By Special to The Enterprise | From Page: A8

    The Davis I knew is gone …

    By Letters to the Editor | From Page: A8

     
    Recruit blacks for police jobs

    By Letters to the Editor | From Page: A8

    Thank you, Davis pet community

    By Letters to the Editor | From Page: A8

     
    .

    Sports

    Devils end regular season with a bang

    By Enterprise staff | From Page: B1 | Gallery

     
    UCD’s Vivolo is league’s top linkster

    By Enterprise staff | From Page: B1 | Gallery

    Hot-shooting Aggie women open NCAA golf regionals

    By Bruce Gallaudet | From Page: B1 | Gallery

     
    UCD hoopsters honored for community outreach

    By Special to The Enterprise | From Page: B1 | Gallery

    Tour of California to speed through Davis

    By Bruce Gallaudet | From Page: B1 | Gallery

     
    Sports briefs: Aggie Nixon wins BW weekly award

    By Enterprise staff | From Page: B2

     
    Youth roundup: Diamonds rock Regionals in Long Beach

    By Enterprise staff | From Page: B3 | Gallery

    Junior wrestlers and their coaches compete in Natomas

    By Enterprise staff | From Page: B3

     
    Pro baseball roundup: Aces double down on River Cats, 6-3

    By Staff and wire reports | From Page: B10

    .

    Features

    DHS journalism students auctioning variety of services

    By Special to The Enterprise | From Page: B4

     
    Young journalists have Birch Lane covered

    By Anne Ternus-Bellamy | From Page: B4 | Gallery

    Rec Report: May is Water Safety Month

    By Special to The Enterprise | From Page: B4

     
    What’s happening

    By Anne Ternus-Bellamy | From Page: B4

    SHED, a modern grange in Healdsburg

    By Ann Evans | From Page: A10 | Gallery

     
    A century of life, love and happiness

    By Special to The Enterprise | From Page: A10

    .

    Arts

     
    Disco dance party set Sunday at I-House

    By Special to The Enterprise | From Page: A5

    Choral concert to present ‘Songs of Peace’

    By Special to The Enterprise | From Page: A5

     
    ‘The Art of Being an Aggie’ extended to May 22

    By Special to The Enterprise | From Page: A5

    The Show Ponies to perform at Davis Bike Collective

    By Enterprise staff | From Page: A5

     
    Local boys return with band KALYDE for Whole Earth Fesitval

    By Special to The Enterprise | From Page: A9

    The question is: Is there craft beer?

    By Michael Lewis | From Page: A9

     
    Winners of Student Writing Contest featured at Stories on Stage Davis

    By Special to The Enterprise | From Page: A9 | Gallery

     
    .

    Business

    .

    Obituaries

    .

    Comics

    Comics: Thursday, May 7, 2015

    By Creator | From Page: B8