Personal Shopper: Heidy’s favorite things

Despite an abundance of worthy stories, I’m disappointed by what prevails in many news sources. Most recently, there’s been no shortage of coverage about two subjects: Black Friday and Twinkies.

I’ve nothing against Twinkies — practically grew up on them as a kid — but I have a lot to say about Black Friday. Doing so, however, will only feed the beast.

So here’s my final word on the topic, at least for this year:

It’s a scam.

Don’t believe me? Check for “deals” offered by the big boxes, but do it twice — once in October and once on the day that must no longer be named.

More often than not, regular pricing gives way to inflation, enabling retailers to offer deep “discounts.”

After they have you in their doors, online or on your smart phone, they’ve got you good. All the data gathered to mine your interests and shopping history would make a CIA officer blush.

Unfortunately, perpetrators of these schemes aren’t embarrassed in the least because the windfall made possible by impulse-purchasing makes for very happy holidays. At least for them …

Too few stop to consider the consequences.

Last Christmas, downtown Davis said goodbye to Alphabet Moon Toys & Treasures. The iconic store’s closure was a surreal warning, and I hope we heed it. Taking such goodness in our community for granted is like assuming we’ll always have decent schools. Unless we value what we have, we’re doomed to lose.

Every November, I spend a day in our charming downtown and neighborhood retail centers, simply looking at what’s new. With so many creative Davis business owners, it’s my favorite shopping trip of the year.

During my visits, I note appealing gift ideas — items I’ve purchased as well as those I desire. As the list typically consumes an entire tablet, reducing my recommendations to just 15 is a hair-pulling experience.

This year, in addition to suggesting every item on this page, I’m excited to mention the hopeful landscape of our fearless business community. Avid Reader Active and Teach Your Children have done an outstanding job easing the loss of Alphabet Moon. Go see for yourself.

Sassafras Beauty (formerly Pure Beauty and now privately owned) is skillfully expanding previous product lines into updated territories.

Bubble Belly is the perfect complement to another community staple, Mother & Baby Source.

And Roots Fair Trade is a relatively new shopping destination worthy of your visit.

I could go on.

The point is, a short stroll yields endless surprises and imaginative options accompanied by expert advice from owners and employees alike — quality guaranteed.

Speaking of quality, the sequined Santa hat in my seasonal byline photo is also one of my favorite things discovered at Creme de la Creme, 222 D St., Suite 6B; 530-758-0851; for $20.75.

In contrast to discount dives where apparel is tossed on shelves like trash in a landfill, my hat came protectively wrapped. Why do I care?

Let’s just say nitpicking is my figurative pastime, not a literal wish for how to spend Christmas.

No matter what you celebrate, consider allowing Davis to be part of it, just as you’ve let me be a part of your lives, all year long.

In gratitude, I wish you peace.

— Heidy Kellison lives and shops in Davis. Her column is published monthly. Reach her at heidy@cwo.com