Since the Newtown massacre of Dec. 14, The Enterprise has published several moving articles and columns condemning gun violence and advocating reform. I was therefore stunned to find, in the Dec. 20 issue, on Page B3, an ad from Guns Fishing & Other Stuff of Vacaville promoting weapons such as the DPMS Oracle, an AR-15 assault rifle similar to the one used to obliterate the 20-first graders at Sandy Hook Elementary School.
A shift in America’s gun culture has got to start somewhere. Would it not be appropriate for newspapers to begin refusing advertising for weapons of this type, that have no function other than to kill people en masse?
Come on, Davis Enterprise, you can get along without revenue from this kind of advertising, can’t you? If not, please publish how much revenue the ad brought in. I have no doubt that the citizens of Davis will gladly take up a collection to replace it if it means keeping ads for killing machines out of our daily newspaper.
* Editor’s note: As a first step, Publisher R. Burt McNaughton has contacted Guns Fishing & Other Stuff to begin a conversation about removing assault weapons from its advertisements.