By Alan Humason and Tiffany Dozier
For the first time in many years, the Yolo County Visitors Bureau will be part of Sunset Magazine’s Celebration Weekend. This is a huge show, open to the public this coming weekend. It draws more than 20,000 people to Sunset’s extensive campus in Menlo Park, and the YCVB will be smack-dab in the middle of the action with a 10-by-10-foot booth.
It’s a big deal for us, because Sunset Magazine readers are the kind of people we are working hard to attract as visitors to Yolo County: energetic, upwardly mobile, environmentally conscious, lovers of good food and wine, people who appreciate the balance between enjoying and preserving natural resources, people who savor the arts and enjoy engaging events and festivals. These are people who are willing to spend time and money in their many pursuits, and we have them in our sights.
We have so much to offer visitors in Yolo County, and we are excited to encourage folks to discover it all for themselves when we get to the Sunset show. In fact, we aren’t going alone: We have invited representatives from all around Yolo County to participate with us. Our partners include the Chambers of Commerce of Davis, Woodland, Winters and the Esparto region (read: Capay Valley), the downtown associations of Davis and Woodland, and Clarksburg. They will come to Menlo Park to help work the booth with us and spread the word about coming here to visit.
We plan to take lots of our guide maps of Yolo County, Davis, Woodland and Winters, and our very popular Wines of Yolo County to give away at the booth; in fact, our Woodland map will be newly revised and hot off the press. We will have lots of other literature from our many wineries, event and performance venues, hotels, restaurants, farms that offer tours and farm-to-fork dinners, and other places.
We’ll have a number of gift baskets to raffle off, including one from the renowned Davis Farmers Market and one of “Made in Yolo County” products, with wine, olive oil, nuts, honey, jams and jellies, and other delights all produced right here at home.
The YCVB is proud to represent the people of Yolo County. Our mission is to create desire for people to come here, because we know they’ll love it when they get here. Tourism is a key cornerstone of economic development: According to a new study conducted by the Western Association of Convention and Visitor Bureaus, leisure travelers spend an average of $347 a day on a trip. In California, tourism is a $116 billion industry, and the YCVB wants Yolo County to have its fair share.
To learn more about the Sunset event, visit www.sunset.com/marketplace/celebration-weekend-festival.
The Yolo County Visitors Bureau works to encourage visitation to the communities of Davis, Winters and Woodland and the outlying areas of Yolo County. We offer a variety of brochures and services at our Visitor Center, 132 E St., Suite 200, in downtown Davis. For more information, call 530-297-1900 or visit www.yolocvb.org.
— Alan Humason is the executive director and Tiffany Dozier is the public relations/communications manager for the Yolo County Visitors Bureau.