Sunday, January 25, 2015
YOLO COUNTY NEWS
99 CENTS

Sleigh bells jingle and summer’s barely over

By
From page A8 | October 04, 2012 |

The issue: Holiday shopping season is so important that it’s steadily taken over the fall calendar

The Christmas and holiday shopping season is immensely important to retailers; so much so that the official kickoff, the day after Thanksgiving, is called “Black Friday” because that’s supposedly when retailers finally begin turning a profit for the year, going from red ink to black.

CONSUMER SPENDING is said to account for 70 percent of gross domestic product, and while some economists believe that figure is artificially inflated, it still counts for a lot. Thus, analysts worry about consumers, their solvency and their confidence — basically, their willingness to spend.

The Christmas shopping season — retailers prefer to call it the “holiday” shopping season because retail is nothing if not inclusive of all faiths and, besides, there are those New Year’s sales to consider — is so important that it’s steadily taking over the fall calendar.

At Thanksgiving, Santa is now beginning to show up with the pilgrims. While Halloween is a big spending occasion in itself — $8 billion this year, predicts the National Retail Federation — it’s still an occasion for merchants to remind people, with a certain sense of urgency, that there are only 50-some shopping days left until Christmas.

Columbus Day is a long way from Christmas, but you know that retailers are eying the day that honors an explorer whose reputation has taken a considerable beating lately for bringing disease, subjugation and slavery to the New World. If anyone can refurbish the old explorer’s reputation, it’s retail advertisers.

Retailers can hardly be blamed for this. They want to capture buyers at their most confident, but consumer confidence has been up and down this year. It’s now at its highest since February after hitting a low in August, so merchants can’t be blamed for casting a wide net, time-wise.

BUT THIS PHENOMENON of the creeping Christmas began to be worrisome when on a Saturday in September a bundle of Christmas catalogs arrived in the mail offering, among other delights, $1,200 artificial trees and $250 worth of ornaments to hang on them.

We know Christmas is starting earlier and earlier and we understand why. But really, the autumn equinox?

Comments

comments

.

News

Bridges of Yolo County: Wear, tear … repair?

By Elizabeth Case | From Page: A1 | Gallery

 
Four days of unusual, adventuresome music

By Jeff Hudson | From Page: A1 | Gallery

 
Rockets kill 30 in Ukrainian city as rebels launch offensive

By The Associated Press | From Page: A2

Abe ‘speechless’ after video claims IS hostage dead

By The Associated Press | From Page: A2

 
GOP presses state bills limiting gay rights before ruling

By The Associated Press | From Page: A2

Abortion opponents express renewed hope at California rally

By The Associated Press | From Page: A2

 
Spanish police arrest 4 suspected members of a jihadi cell

By The Associated Press | From Page: A2

Fake schools draw federal scrutiny

By The Associated Press | From Page: A3 | Gallery

 
Winter produce available at Sutter market

By Special to The Enterprise | From Page: A3

Vote for your favorites in Readers’ Choice poll

By Enterprise staff | From Page: A3

 
Share your love (story) with us

By Enterprise staff | From Page: A3

 
Sip wines at St. James’ annual tasting

By Special to The Enterprise | From Page: A3

Donations to be distributed during homeless count

By Anne Ternus-Bellamy | From Page: A4

 
Speaker will share computer security tips

By Enterprise staff | From Page: A4

Logos Books celebrates 5 years, offers language groups

By Enterprise staff | From Page: A4

 
Australian olive oil company opens U.S. headquarters in Woodland

By Special to The Enterprise | From Page: A4

Explore at the YOLO Outdoor Expo

By Enterprise staff | From Page: A4

 
Pedal around Davis on weekly bike ride

By Enterprise staff | From Page: A4

 
Yolo animal shelter seeking rawhide donations

By Lauren Keene | From Page: A5

Woodland Healthcare employees take Great Kindness Challenge

By Special to The Enterprise | From Page: A5

 
At the Pond: Nest boxes give birds new homes

By Jean Jackman | From Page: A6 | Gallery

California ranks worst in nation for guidance counselors

By The Associated Press | From Page: A7

 
Davis, Woodland are saving water

By Elizabeth Case | From Page: A12

Words and Music Festival events

By Jeff Hudson | From Page: A12

 
.

Forum

 
Caring for the aging mouth

By Samer Alassaad | From Page: A8

 
Family isn’t keen on relationship

By Creators Syndicate | From Page: A8

Mayor’s Corner: Let’s renew Davis together

By Dan Wolk | From Page: A10

 
We have the right to choose

By Letters to the Editor | From Page: A10

We don’t have to suffer

By Letters to the Editor | From Page: A10

 
City helped immensely

By Letters to the Editor | From Page: A10

Rick McKee cartoon

By Debbie Davis | From Page: A10

 
Big utilities’ nightmare begins to play out

By Tom Elias | From Page: A10

When measles spreads from Disneyland, it’s a small world after all

By New York Times News Service | From Page: A11

 
From innovation parks to innovative buildings and planning

By Special to The Enterprise | From Page: A11

.

Sports

Loud crowd sees DHS boys win

By Spencer Ault | From Page: B1 | Gallery

 
Lady Devils hold off Pacers, stay perfect in league

By Enterprise staff | From Page: B1

Wildcats’ inaugural kids development league exceeds expectations

By Bruce Gallaudet | From Page: B1 | Gallery

 
Aggies get top 2015 gymnastics score, but fall short

By Bruce Gallaudet | From Page: B1 | Gallery

UCD men take two tennis matches

By Enterprise staff | From Page: B8

 
Watney in ninth at Humana Challenge

By Staff and wire reports | From Page: B8

.

Features

.

Arts

.

Business

Davis man focusing on cannabidiol business

By Will Bellamy | From Page: A9

 
Marrone Bio’s Regalia approved for new uses in Canada

By Special to The Enterprise | From Page: A9

 
UCD grad makes insurance ‘hot 100′ list

By Enterprise staff | From Page: A9

Yolo County real estate sales

By Zoe Juanitas | From Page: A9

 
.

Obituaries

.

Comics

Comics: Sunday, January 25, 2015

By Creator | From Page: B8