Thursday, September 18, 2014
YOLO COUNTY NEWS
99 CENTS

Sleigh bells jingle and summer’s barely over

By
From page A8 | October 04, 2012 |

The issue: Holiday shopping season is so important that it’s steadily taken over the fall calendar

The Christmas and holiday shopping season is immensely important to retailers; so much so that the official kickoff, the day after Thanksgiving, is called “Black Friday” because that’s supposedly when retailers finally begin turning a profit for the year, going from red ink to black.

CONSUMER SPENDING is said to account for 70 percent of gross domestic product, and while some economists believe that figure is artificially inflated, it still counts for a lot. Thus, analysts worry about consumers, their solvency and their confidence — basically, their willingness to spend.

The Christmas shopping season — retailers prefer to call it the “holiday” shopping season because retail is nothing if not inclusive of all faiths and, besides, there are those New Year’s sales to consider — is so important that it’s steadily taking over the fall calendar.

At Thanksgiving, Santa is now beginning to show up with the pilgrims. While Halloween is a big spending occasion in itself — $8 billion this year, predicts the National Retail Federation — it’s still an occasion for merchants to remind people, with a certain sense of urgency, that there are only 50-some shopping days left until Christmas.

Columbus Day is a long way from Christmas, but you know that retailers are eying the day that honors an explorer whose reputation has taken a considerable beating lately for bringing disease, subjugation and slavery to the New World. If anyone can refurbish the old explorer’s reputation, it’s retail advertisers.

Retailers can hardly be blamed for this. They want to capture buyers at their most confident, but consumer confidence has been up and down this year. It’s now at its highest since February after hitting a low in August, so merchants can’t be blamed for casting a wide net, time-wise.

BUT THIS PHENOMENON of the creeping Christmas began to be worrisome when on a Saturday in September a bundle of Christmas catalogs arrived in the mail offering, among other delights, $1,200 artificial trees and $250 worth of ornaments to hang on them.

We know Christmas is starting earlier and earlier and we understand why. But really, the autumn equinox?

Comments

comments

  • Recent Posts

  • Enter your email address to subscribe to this newspaper and receive notifications of new articles by email.

  • .

    News

    Jurors see Marsh questioned by police

    By Lauren Keene | From Page: A1

     
    Grace Garden: Five years of feeding the needy

    By Special to The Enterprise | From Page: A1

     
     
    Wildfire shows explosive growth

    By The Associated Press | From Page: A2 | Gallery

     
    For the record

    By Enterprise staff | From Page: A2

    Bike sale on Friday will benefit King High

    By Jeff Hudson | From Page: A2

     
    Per Capita Davis: What to think

    By John Mott-Smith | From Page: A3

    International Festival moves to park for fourth year

    By Special to The Enterprise | From Page: A3

     
    Essay contest underway

    By Special to The Enterprise | From Page: A4

    Sudwerk Wet Hop Lager plants seeds for area hops rebirth

    By Wendy Weitzel | From Page: A4 | Gallery

     
    Speakers plumb issues around the Constitution

    By Enterprise staff | From Page: A4

    Australian pop band Dick Diver plays Third Space

    By Enterprise staff | From Page: A5

     
    RepowerYolo hosts solar seminar

    By Enterprise staff | From Page: A5

    Local Girl Scouts are looking for a few good leaders

    By Anne Ternus-Bellamy | From Page: A5

     
    Reneau, Silberstein will read their poetry Thursday

    By Enterprise staff | From Page: A5 | Gallery

    Parents host campaign coffees for Archer

    By Enterprise staff | From Page: A5

     
    Nominate deserving volunteers for top citizen honors

    By Enterprise staff | From Page: A5

    Governor signs bill to support state’s ailing bee population

    By Special to The Enterprise | From Page: A5

     
    Backyard poultry symposium Sunday at UCD

    By Tanya Perez | From Page: A5

    Forum will answer questions about new license law

    By Enterprise staff | From Page: A5

     
    PG&E, Dixon company unveil truck that can restore power

    By Enterprise staff | From Page: A7 | Gallery

    $12M earmarked for UCD life sciences center in Chile

    By Karen Nikos-Rose | From Page: A7

     
    .

    Forum

    She’s had it with his neglect

    By Creators Syndicate | From Page: B5

     
    Off-leash dogs are a danger

    By Letters to the Editor | From Page: A6

    Davis makes the NY Times

    By Letters to the Editor | From Page: A6

     
    Affordable housing affects health

    By Special to The Enterprise | From Page: A6

    Choose to wipe out hunger

    By Special to The Enterprise | From Page: A6

     
    Tom Meyer cartoon

    By Debbie Davis | From Page: A6

    .

    Sports

    DHS girls pound Mustangs in the pool

    By Enterprise staff | From Page: B1

     
    Davis captures final nonleague volleyball outing

    By Enterprise staff | From Page: B1 | Gallery

    DHS golfers blow past St. Francis

    By Enterprise staff | From Page: B1 | Gallery

     
    Devils blow out Marauders at Brown Stadium

    By Evan Ream | From Page: B1 | Gallery

    Youth softball: Hurricanes win one of two slugfests with Woodland

    By Enterprise staff | From Page: B2 | Gallery

     
    Youth roundup: These Diamonds are forever in the record books

    By Enterprise staff | From Page: B2 | Gallery

    Davis falls to Vintage in a JV shootout

    By Spencer Ault | From Page: B3

     
    Baseball roundup: Duffy comes up big for Giants in Arizona

    By The Associated Press | From Page: B3

    Young Devil harriers carry the day

    By Enterprise staff | From Page: B3

     
    DHS girls tennis team stunned at Franklin

    By Enterprise staff | From Page: B8

    .

    Features

    Students get into the act with Shakespeare

    By Anne Ternus-Bellamy | From Page: A8 | Gallery

     
    Street-smart tips for safe cycling

    By Anne Ternus-Bellamy | From Page: A8

    What’s happening, Sept. 18

    By Anne Ternus-Bellamy | From Page: A8

     
    Eagle Scout project makes life easier for Yolo Basin volunteers

    By Anne Ternus-Bellamy | From Page: A10 | Gallery

    .

    Arts

    Catie Curtis brings folk-rock ‘Flying Dream’ to The Palms on Friday Sept. 19

    By Special to The Enterprise | From Page: A9 | Gallery

     
    Wineaux: Back and forth in the high and low debate

    By Susan Leonardi | From Page: A9

     
    .

    Business

    .

    Obituaries

    Jean Botelli

    By Special to The Enterprise | From Page: A4

     
    .

    Comics

    Comics: Thursday, September 18, 2014

    By Creator | From Page: B6