Tuesday, September 30, 2014
YOLO COUNTY NEWS
99 CENTS

Loyal customers drive Farmers Market success

Stacie Frerichs picks out a few potatoes with the help of Guy Baldwin of Towani Organic Farm of Butte County during a recent trip to the Saturday morning Farmers Market. Wayne Tilcock/Enterprise photo

By
August 1, 2011 |

Shopping tips

Shop early to avoid the crowds.

Taste things when sellers offer tastes to determine what you like best.

Don’t be afraid to ask questions. Farmers are extremely knowledgeable and happy to share their insights.

Cook a meal from the farmers market.

* Editor’s note: This is the first in a three-part series that profiles locals who are dedicated Davis Farmers Market shoppers and why they spend their food dollars there.

By Shelly G. Keller

For 35 years, the Davis Farmers Market has hosted thousands of people twice a week year-round. They come to the market for all kinds of reasons: to socialize with friends and neighbors; to picnic and listen to local music at Wednesdays’ Picnic in the Park; and to shop for high-quality, farm-fresh produce and food that’s grown locally by family farmers.

While all this helps the market thrive, the real engine driving its success is the cadre of big spenders who make shopping here a weekly habit.

Stacie and Lucas Frerichs hardly ever miss a market. Stacie does strategic planning for Chevron and serves on the board of the Davis Food Co-op. Lucas is legislative director for Assemblyman Rich Gordon (representing the 21st District) and is a member of the Davis Planning Commission. The couple met at the Davis Food Co-op 11 years ago.

“Lucas was beer and wine buyer for the Co-op, so I’d ask him for beer and wine advice,” Stacie says.

They married in 2003 and are every bit the modern Davis couple: working professionals who are food-savvy, civic-minded and planet-friendly.

Stacie says their food shopping habits straddle the entire spectrum of eating locally.

“We spend 30 to 40 percent of our food budget at the Davis Farmers Market,” she says. “We get a CSA (Community Supported Agriculture) box from Nevermore Farm in Arbuckle — their philosophy is all about preserving heirloom and rare plants. We also have our own garden.

We do any other shopping at the Davis Food Co-op.”

Lucas says their shopping trips to the Farmers Market are a weekly thing.

“It’s a ritual for us,” he says. “It’s a place where we feel comfortable, where we know the sellers, where we see our friends and other like-minded people. But the biggest draw is the abundance of high-quality produce year-round.”

Stacie agrees: “I like to have that connection with the farmers. I like supporting the local agricultural movement.”

As they move through the market, they greet almost all the sellers. Stacie says sometimes they shop with a plan, and sometimes they don’t. They come to the market with a good idea of what’s missing in their fridge and pantry, and that’s the start of their shopping list.

“Sometimes we’re filling in, sometimes we shop for a specific meal,” she explains.

First stop: Dianne and Mike Madison’s stand to buy a bouquet of flowers. As they leave, Stacie says, “Dianne did the flowers for our wedding. We went to their farm to pick them out.”

Next stop is Fiddlers Green, where they buy a bag of squash blossoms. Stacie says they know market sellers pretty well.

“At least half of them, we’ve been to their farms or their homes. We’ve been to Fiddlers Green,” she says. “They have great greens because they’re in a cooler micro-climate than other local farms.”

They cross over to the Sam Cabral Family Orchard stand where Lucas picks up a jar of chunky almond butter and says with a smile, “We always have this in the house.”

At Good Humus, they exclaim in unison, “Hmmm, peaches!” They talk about how they love Annie Main’s peaches and buy some of her heirloom Suncrest variety.

“The Davis Farmers Market has such high quality, huge variety and lots of choices,” Stacie says. “You can taste five different peaches and buy the one you like the best.”

They buy onions and Yukon gold potatoes at Towani Organic Farm stand. A few steps away at Cache Creek Meat Company, they buy a whole chicken that’s destined for Sunday dinner.

Lucas says he and Stacie regularly have breakfast at the Saturday market: “Usually coffee for Stacie, a roll from Village Bakery and a breakfast sandwich from Fat Face,” he says.

They head over to Fat Face and order the day’s special: a sandwich with bacon bits, farm-fresh corn, basil, parmesan and two fried eggs on focaccia from Village Bakery. Stacie goes to Pachamama Coffee, and with coffee in hand asks Lucas, “Where do you want to eat?”

They choose the oak tree deck and dig in. After breakfast, they load their farm-fresh bounty into a little cart (purchased at the Davis Food Co-op) that’s attached to Lucas’ bicycle, and ride home before heading off to a San Francisco Giants game.

So what brings them to Davis Farmers Market every week?

“The biggest thing is the abundance of produce year-round,” Lucas says. “In so many places, farmers markets operate only in the summertime.”

He says shopping here makes him feel great.

“It goes back to the relationships we’ve built over the years with farmers and sellers. It speaks to their ability to produce such high quality food.”

Stacie likes the transaction.

“I like the farmer-to-customer exchange. My family are industrial farmers in the Midwest and their money comes in less obvious ways,” she says. “I like the fact that I’m paying the farmers money right there, knowing they’ll take that money home. It’s such a satisfying way to spend your money.”

Lucas muses, “The Davis Farmers Market is essentially the heart of Davis. It’s also a place where Davis nurtures itself. It’s a central part of our community identity.”

When asked about that chicken they bought at Cache Creek Meat Company, Stacie replies, “I put a dried-spice rub on the whole chicken, put the chicken on top of cut-up potatoes, onions and mushrooms and roasted it.

“I found a recipe for a squash-blossom, roasted-corn sauce in a Chez Panisse cookbook and made that to put on the chicken. And it was delicious.”

— Shelly Keller is marketing and events manager for the Davis Farmers Market. Reach her at dfmpr@dcn.org

Comments

comments

  • Recent Posts

  • Enter your email address to subscribe to this newspaper and receive notifications of new articles by email.

  • .

    News

    Man on a mission: transform Davis

    By Dave Ryan | From Page: A1 | Gallery

     
    Poppenga outlines ambitious agenda

    By Jeff Hudson | From Page: A1 | Gallery

    Cool Davis Festival is très chill

    By Special to The Enterprise | From Page: A1 | Gallery

     
    Sanity phase begins in Daniel Marsh trial

    By Lauren Keene | From Page: A1

    Council looks at granny-flat revision

    By Dave Ryan | From Page: A1

     
    Find the perfect club or organization to join

    By Enterprise staff | From Page: C2 | Gallery

    Brown allows new local development financing tools

    By The Associated Press | From Page: A2

     
    California becomes first state to ban plastic bags

    By The Associated Press | From Page: A2

    Standing In: Is the therapy for them, or me?

    By Special to The Enterprise | From Page: A2

     
    California exhausts initial firefighting budget

    By The Associated Press | From Page: A2

    Forum examines Props. 1 and 2 on November ballot

    By Enterprise staff | From Page: A3

     
    Register to vote by Oct. 20

    By Enterprise staff | From Page: A4

     
    Assembly candidates will be at Woodland forum

    By Enterprise staff | From Page: A4

     
    Pets of the week

    By Enterprise staff | From Page: A4 | Gallery

    California approves landmark ‘yes means yes’ law

    By The Associated Press | From Page: A4

     
    TSA bomb training may be noisy

    By Enterprise staff | From Page: A4

    Try out basic yoga on Thursday

    By Enterprise staff | From Page: A4

     
    DCC welcomes students with free lunch

    By Enterprise staff | From Page: A4

    Gibson House hosts plant sale and garden event

    By Special to The Enterprise | From Page: A4

     
    Fraud Awareness Fair set Oct. 15 in West Sac

    By Enterprise staff | From Page: A5

    UCD, University College Dublin will cooperate on food, health

    By Special to The Enterprise | From Page: A5

     
    Accessibility technology on exhibit at fair

    By Enterprise staff | From Page: A5

    Covell Gardens breakfast benefits Komen Foundation

    By Enterprise staff | From Page: A5

     
    Put your hoes down and celebrate the harvest

    By Special to The Enterprise | From Page: A5 | Gallery

    Panelists discuss raising children with special needs

    By Special to The Enterprise | From Page: A5

     
    Number of wheels: How many bicycles do you have in your household?

    By Enterprise staff | From Page: C5 | Gallery

    DCC hosts fair-trade gift sale on Oct. 11

    By Enterprise staff | From Page: A5

     
    Downtown history tour planned in October

    By Enterprise staff | From Page: A5

    Emerson gives away old textbooks

    By Special to The Enterprise | From Page: A5

     
    Woodland PD seeks volunteers for ViP program

    By Special to The Enterprise | From Page: A7

     
    DMTC makes musical theater accessible to everyone

    By Bev Sykes | From Page: C9 | Gallery

    Take home a wreath from Davis Flower Arrangers’ meeting

    By Special to The Enterprise | From Page: A10

     
    Snapshot: A night out with the neighbors

    By Enterprise staff | From Page: C10

    Davis school names reflect interesting history

    By Jeff Hudson | From Page: C12

     
    Snapshot: Plenty of places to park it

    By Enterprise staff | From Page: C14

    Snapshot: Dive into Davis fun

    By Enterprise staff | From Page: C15

     
    Snapshot: Kick garbage to the curb

    By Enterprise staff | From Page: C16

    Snapshot: Sounds like a party

    By Enterprise staff | From Page: C17

     
    .

    Forum

    It takes two to lambada

    By Creators Syndicate | From Page: B5

     
    He seems happy at home

    By Creators Syndicate | From Page: B5

    Marsh case shows need for ‘Maupin’s Law’

    By Special to The Enterprise | From Page: A6

     
    The great bedtime conspiracy

    By Letters to the Editor | From Page: A6

    They’re best-prepared to lead

    By Letters to the Editor | From Page: A6

     
    Vibrant and hard-working

    By Letters to the Editor | From Page: A6

    Tom Meyer cartoon

    By Debbie Davis | From Page: A6

     
    Archer has the right stuff

    By Letters to the Editor | From Page: A6

    Get on your bikes to meet Davis’ greenhouse gas goals

    By Special to The Enterprise | From Page: A6

     
    .

    Sports

    ‘Playoff game’ or missed chance? Either way the Aggies move on

    By Bruce Gallaudet | From Page: B1 | Gallery

     
    Devils move atop league standings with win

    By Evan Ream | From Page: B1 | Gallery

     
    Only 15 months out of UCD, Runas off to LPGA Tour

    By Bruce Gallaudet | From Page: B1 | Gallery

    Davis golfers get teaching moments in forfeit win

    By Enterprise staff | From Page: B1

     
    Two Junior Blue Devil squads emerge victorious

    By Enterprise staff | From Page: B2

     
    .

    Features

    .

    Arts

    I-House film series continues with ‘Monsieur Lazhar’

    By Enterprise staff | From Page: A9

     
    ‘Art Farm’ exhibition will open in Woodland

    By Enterprise staff | From Page: A9

    Pleasant Valley Boys cool down Picnic in the Park

    By Special to The Enterprise | From Page: A9 | Gallery

     
    Acclaimed guitarist Peppino D’Agostino to play The Palms

    By Landon Christensen | From Page: A9

     
    Woodland artist hosts event at her new studio

    By Enterprise staff | From Page: A9

    .

    Business

    .

    Obituaries

    Danelle Evelyn Watson

    By Special to The Enterprise | From Page: A4

     
    Michael Allen Hanks Baxter

    By Special to The Enterprise | From Page: A4

    Anne Elizabeth Elbrecht

    By Special to The Enterprise | From Page: A4

     
    .

    Comics

    Comics: Tuesday, September 30, 2014 (set 1)

    By Creator | From Page: B5

     
    Comics: Tuesday, September 30, 2014 (set 2)

    By Creator | From Page: B7