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‘Love at First Bite’ showcases Davis Farmers Market

Chicago filmmaker Mike Lee and his crew interview Kristy Levings, co-owner of Cache Creek Meat Co., for the documentary "Farmers' Markets: Love at First Bite," premiering Sunday, Sept. 18, at the Varsity Theatre in downtown Davis. Courtesy photo

By
July 28, 2011 |

Saying thanks

What: Film premiere and Watermelon Awards, presented to people and organizations who have championed the Davis Farmers Market

When: 7:30 p.m. Sunday, Sept. 18

Where: Varsity Theatre, 616 Second St., downtown Davis

Tickets: $10 on sale Friday at brownpapertickets.com

Info: www.DavisFarmersMarket.org

By Amanda C. Beck

Davis locals, foodies and supporters of farmers markets will have something to celebrate Sunday, Sept. 18: the world premiere of “Farmers’ Markets: Love at First Bite,” a 26-minute documentary by filmmaker Mike Lee, highlighting the nationally recognized Davis Farmers Market.

The event will begin at 7:30 p.m. in front of the Varsity Theatre, 616 Second St. in downtown Davis, with a reception featuring food and drinks from market farmers and sellers. Doors will open at 8:30 for the premiere, and immediately following the film will be the Watermelon Awards — a presentation honoring people and organizations who have been champions of the Davis Farmers Market.

Market manager Randii MacNear says this event celebrates the market’s 35th anniversary.

“We decided to make this our year of gratitude by taking the time to recognize some of the people and organizations that have championed our success,” she said. “While the world premiere celebrates the Davis Farmers Market, the Watermelon Awards celebrate the people behind our success.”

Bob Bowen, city of Davis public relations manager, will be the evening’s master of ceremonies.

Filmed last October at the Davis Farmers Market, “Farmers’ Markets: Love at First Bite” offers an in-depth look at the fun and importance of farmers markets. The documentary features locals such as Yolo County Supervisor Don Saylor; former Mayor Ann Evans, co-founder of the Davis market; and Georgeanne Brennan of Winters, an award-winning cookbook author.

The film also delivers an inside peek into what makes farmers markets so appealing: They’re fun, they’re healthy and best of all, they’re full of fresh, local produce from the people who grow the food.

The film also shines the spotlight on local farmers, food advocates and Davis Farmers Market lovers — the people who really make the market tick.

In the past 10 years, farmers markets have multiplied from about 2,500 markets in 2001 to more than 6,000 markets today.

“With the remarkable increase in the number of farmers markets, I wanted to know why?” Lee said. “At farmers markets, there’s joy in seeing and talking with your neighbors, creating a local meeting place. It is this importance of ‘community’ that we discovered while we filmed at the Davis Farmers Market. It truly is the heart of the community.”

Tickets for the premiere are $10 and go on sale Friday at brownpapertickets.com. Watch the film’s trailer at http://www.youtube.com/watch?v=7v1kOyuGPFI.

DVDs are $20 and will be available for purchase after the premiere at the Davis Farmers Market information booth and at the UC Davis Store Downtown, at Third and F streets. For more information, go to www.DavisFarmersMarket.org.

— Amanda C. Beck is a UC Davis junior majoring in communications who is interning at Davis Farmers Market. Check out her food blog at catertome@wordpress.com

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