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World premiere set for Davis Farmers Market film

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From page A3 | August 12, 2011 |

Downtown Davis will host the world premiere of “Farmers’ Markets: Love at First Bite,” a 26-minute documentary about the nationally recognized Davis market, on Sunday, Sept. 18.

The event will begin with a 7:30 p.m. reception featuring food and drinks from Davis Farmers Market farmers and sellers in front of the Varsity Theatre, 616 Second St. Doors will open at 8:30 p.m. for the premiere of Mike Lee’s film, and immediately following the film will be the Watermelon Awards — presentations honoring people and organizations who have been champions of the Davis Farmers Market.

Bob Bowen, city of Davis public relations manager, will be the master of ceremonies.

Filmed at the Davis Farmers Market in October 2010, “Farmers’ Markets: Love at First Bite” is an in-depth look at the fun and importance of farmers markets. The documentary features locals such as Don Saylor, former Davis mayor and a member of the Yolo County Board of Supervisors; Ann Evans, another former mayor and co-founder of the market; and Georgeanne Brennan of Winters, an award-winning cookbook author.

The film also delivers an inside peek into what makes farmers markets so appealing and shines a spotlight on local farmers, food advocates and Davis Farmers Market lovers.

The film will highlight the remarkable growth of farmers markets in the United States. In the past 10 years, farmers markets have mushroomed from about 2,500 in 2001 to more than 6,000 today. The film promises to highlight the four reasons fueling the rapid expansion, with an emphasis on what makes the Davis Farmers Market uniquely special.

Tickets for the premiere are $10 and are on sale at brownpapertickets.com. You can watch the film’s trailer at http://www.youtube.com/watch?v=7v1kOyuGPFI.

DVDs will be available for purchase for $20 each after the premiere at the Davis Farmers Market information booth and UC Davis Store Downtown, at Second and F streets.

For more information, go to www.DavisFarmersMarket.org.

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