Artists can learn digital tips to promote their work

By March 16, 2011

Artistic mediums such as ceramics, fiber, oil and watercolor painting used by today’s 21st century artists are similar or identical to the media and techniques that have been used for numerous centuries in the creation of art. What is unique for 21st century artists are the computer-based methods now available for communicating and promoting artwork.

In a mission-driven effort to support the marketing of art created by Yolo County artists, YoloArts is hosting a workshop to teach the skills necessary to convert conventional artwork into a digital format for uploading and inclusion in websites, and useful for presentation and submission purposes.

The workshop will run from 10 a.m. to noon Saturday, March 26, at the Yolo County Office of Education Conference Center, 1280 Santa Anita Court, Suite 100, in Woodland.

Tracy Thomas, a professional photographer who lives in West Sacramento, will lead the workshop. With experience in website creation, online art galleries, e-commerce stores and multimedia pieces, Thomas is expected to teach artists the most efficient ways to convert original artwork into a digital format.

Her resumé includes work for Francis Ford Coppola Presents, Palladium Interactive, the Learning Company, Broderbund and Mattel Interactive, as well as work with independent artists, photographers and businesses in the creation of an online marketing presence.

Workshop participants should bring a digital point-and-shoot camera (with a minimum of 10 megapixels desirable) and one piece of original art to be photographed. The workshop fee is $5 for YoloArts members and $10 for nonmembers.

RSVPs for the workshop are requested by March 24; call (530) 406-4844 or e-mail [email protected]

Enterprise staff

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