Sunday, September 21, 2014
YOLO COUNTY NEWS
99 CENTS

University of California introduces new logo

New UC Logo

The University of California's old seal, left, will remain on official university documents, but marketing materials and websites will feature the radically simple and more contemporary symbol on the right. AP photo

By
From page A2 | December 09, 2012 |

OAKLAND (AP) — After 144 years with the same logo, the University of California has decided it’s time for a new look.

A new seal with a simple and more contemporary design will be appearing on the university’s marketing materials and websites, the Oakland Tribune reported Friday.

The new logo — designed by an in-house team — is part of a move to remake the image of the 10-campus university, officials told the newspaper.

It features a small “C” nesting inside a shield-shaped “U” and is available in different colors, including pastels. The logo will also be featured in a marketing campaign launched earlier this year intended to boost support for the UC system.

“They wanted something that would reflect the innovation, the character of California — just more modern, user-friendly,” said Dianne Klein of UC’s office of the president. “That’s not to take away from the gravitas of the original seal.”

The university’s original logo — with an 1868 date stamp and “Let there be light” script — contains intricate details that didn’t reproduce well or come across digitally when used in small places, Klein said.

The original logo will remain in use, appearing on the president’s letters and official university documents, Klein said.

Comments

comments

The Associated Press

.

News

Elementary school counselors: necessary, but poorly funded

By Anne Ternus-Bellamy | From Page: A1 | Gallery

 
 
Bet Haverim hosts High Holy Day services

By Special to The Enterprise | From Page: A1

 
Teams assess damage as wildfire burns

By The Associated Press | From Page: A2 | Gallery

 
Driver arrested for DUI after Saturday morning crash

By Enterprise staff | From Page: A2

Help raise funds for juvenile diabetes cure

By Enterprise staff | From Page: A3

 
Jewelry, art for sale at Senior Center

By Enterprise staff | From Page: A3

Davis Community Meals needs cooks

By Enterprise staff | From Page: A3

 
UC campus chancellors granted hefty pay raises

By The Associated Press | From Page: A4

 
Send kids to camp!

By Enterprise staff | From Page: A4

Da Vinci awarded $38,000 for restorative justice program

By Anne Ternus-Bellamy | From Page: A4

 
Hawk Hill trip planned Sept. 30

By Enterprise staff | From Page: A4

 
Outdoor yoga marathon celebrates community

By Special to The Enterprise | From Page: A5

Wise words

By Sue Cockrell | From Page: A12

 
.

Forum

Awareness is key to this fight

By Creators Syndicate | From Page: B5

 
Where is this going?

By Creators Syndicate | From Page: A6

We’re living in the Golden State of emergency

By Debra DeAngelo | From Page: A6

 
Options for protection come with flu season

By The Associated Press | From Page: A6

Are we there yet? Not enough hours in the day to goof off

By Tanya Perez | From Page: A6Comments are off for this post

 
Paso Fino — it’s not worth it

By Letters to the Editor | From Page: A10

Archer will get my vote

By Letters to the Editor | From Page: A10

 
It’s time for Davis Scouts to stand up for what is right

By Special to The Enterprise | From Page: A10

Mike Keefe cartoon

By Debbie Davis | From Page: A10

 
Building something at schools’ HQ

By Our View | From Page: A10

Don’t sell city greenbelt

By Letters to the Editor | From Page: A10

 
Paso Fino project is flawed

By Letters to the Editor | From Page: A10

Speak out

By Enterprise staff | From Page: A11

 
Maybe David can beat Goliath again

By Lynne Nittler | From Page: A11 | Gallery

.

Sports

DHS gets on its Morse to beat Edison

By Thomas Oide | From Page: B1 | Gallery

 
JV Blue Devils drop low-scoring affair

By Spencer Ault | From Page: B2

 
Wire briefs: Giants rally falls short in San Diego

By The Associated Press | From Page: B3

Four local swimmers qualify for Olympic Trials

By Enterprise staff | From Page: B3

 
Republic FC’s fairy tale season continues

By Evan Ream | From Page: B3 | Gallery

‘We’re a way better team’ than record, says UCD’s Shaffer

By Bruce Gallaudet | From Page: B4 | Gallery

 
UCD roundup: Aggie men pound Pomona-Pitzer in the pool

By Enterprise staff | From Page: B4

Davis 15-year-old making a splash in European F4 series

By Bruce Gallaudet | From Page: B8 | Gallery

 
.

Features

.

Arts

‘Ladies Foursome’ adds shows

By Enterprise staff | From Page: A3

 
.

Business

UCD grad’s startup earns kudos at TechCrunch event

By Special to The Enterprise | From Page: A7

 
Styles on target for November debut

By Wendy Weitzel | From Page: A7

MBI hires VP of marketing

By Enterprise staff | From Page: A7

 
Rob White: What is an ‘innovation center’?

By Rob White | From Page: A9

Taylor Morrison unveils new Woodland community next weekend

By Special to The Enterprise | From Page: A9 | Gallery

 
.

Obituaries

Carol L. Walsh

By Special to The Enterprise | From Page: A4

 
.

Comics

Comics: Sunday, September 21, 2014

By Creator | From Page: B8