Wednesday, August 27, 2014
YOLO COUNTY NEWS
99 CENTS

University of California introduces new logo

New UC Logo

The University of California's old seal, left, will remain on official university documents, but marketing materials and websites will feature the radically simple and more contemporary symbol on the right. AP photo

By
From page A2 | December 09, 2012 |

OAKLAND (AP) — After 144 years with the same logo, the University of California has decided it’s time for a new look.

A new seal with a simple and more contemporary design will be appearing on the university’s marketing materials and websites, the Oakland Tribune reported Friday.

The new logo — designed by an in-house team — is part of a move to remake the image of the 10-campus university, officials told the newspaper.

It features a small “C” nesting inside a shield-shaped “U” and is available in different colors, including pastels. The logo will also be featured in a marketing campaign launched earlier this year intended to boost support for the UC system.

“They wanted something that would reflect the innovation, the character of California — just more modern, user-friendly,” said Dianne Klein of UC’s office of the president. “That’s not to take away from the gravitas of the original seal.”

The university’s original logo — with an 1868 date stamp and “Let there be light” script — contains intricate details that didn’t reproduce well or come across digitally when used in small places, Klein said.

The original logo will remain in use, appearing on the president’s letters and official university documents, Klein said.

Comments

comments

The Associated Press

.

News

City, plaintiffs settle suit over water rates

By Dave Ryan | From Page: A1 | Gallery

 
Scrap the MRAP, council says, but wants a talk with cops

By Dave Ryan | From Page: A1 | Gallery

Yolo grows sunflower seeds for the world

By Margaret Burns | From Page: A1 | Gallery

 
True Blue Devil Arnold gave back starting in high school

By Bruce Gallaudet | From Page: A1 | Gallery

Gaza cease-fire holds as sides weigh gains

By The Associated Press | From Page: A2

 
California beach town sees flooding from hurricane

By The Associated Press | From Page: A2 | Gallery

 
Assembly passes campus sexual-assault bill

By The Associated Press | From Page: A2

American militant reportedly killed in Syria

By The Associated Press | From Page: A2

 
Sunder campaign distributes signs

By Enterprise staff | From Page: A3

Dinner, auction benefit Yolo County CASA

By Enterprise staff | From Page: A3

 
Farmworkers’ son wins prestigious NIH scholarship

By Julia Ann Easley | From Page: A3 | Gallery

Interested in Portuguese? Drop by I-House

By Enterprise staff | From Page: A3

 
Play groups offered by Center for Families

By Enterprise staff | From Page: A3

Solar-cooking workshop set at Food Co-op

By Enterprise staff | From Page: A3

 
Give blood and get a free movie ticket

By Enterprise staff | From Page: A3

Chat with Poppenga at coffee shop

By Enterprise staff | From Page: A3

 
Raley’s pays $1.6 million to settle hazardous-waste lawsuit

By Special to The Enterprise | From Page: A4

Back-to-school party benefits Archer campaign

By Enterprise staff | From Page: A4

 
Breast cancer program examines surgery

By Enterprise staff | From Page: A4

Crisis nursery bill on governor’s desk

By Enterprise staff | From Page: A4

 
Global warming on group’s agenda

By Enterprise staff | From Page: A4

A sweet reward for turning in cash

By Kathy Keatley Garvey | From Page: A4

 
Yolo Federal to hold photo contest

By Enterprise staff | From Page: A4

Try yoga, meditation at Holistic Health Center

By Enterprise staff | From Page: A4

 
Troops get ‘Hugs From Home’

By Special to The Enterprise | From Page: A4

 
Documentary reveals ‘The Village Under the Forest’

By Special to The Enterprise | From Page: A5

UCD West Village gets an electric Zipcar

By Special to The Enterprise | From Page: A5

 
Little Rock hero featured at reunion

By Enterprise staff | From Page: A7

 
UCD ranks No. 16 for serving the public interest

By Special to The Enterprise | From Page: A7

Wolk’s infrastructure bill clears state Senate

By Special to The Enterprise | From Page: A9

 
.

Forum

Parents could use a hand at home

By Creators Syndicate | From Page: B5

 
Obama risks alienating Latinos

By Tom Elias | From Page: A6

A water plan for all of California

By Special to The Enterprise | From Page: A6

 
Tom Meyer cartoon

By Debbie Davis | From Page: A6

MRAP sends the wrong message

By Letters to the Editor | From Page: A6

 
Play structure idea endorsed

By Letters to the Editor | From Page: A6

Thanks for firearms info

By Letters to the Editor | From Page: A6

 
.

Sports

Buschman, Cats mute the Sounds

By Enterprise staff | From Page: B1

 
New coach eager to see his Aggie charges hit the courses

By Bruce Gallaudet | From Page: B1 | Gallery

Shaw respects Aggies, while Gould is happy to get a shot at Stanford

By Bruce Gallaudet | From Page: B1 | Gallery

 
Devils prep for tough 2014 volleyball schedule

By Chris Saur | From Page: B1 | Gallery

Bumgarner deals as Giants blank Rockies

By The Associated Press | From Page: B1 | Gallery

 
Carter’s blast send Astros past A’s

By The Associated Press | From Page: B2

Sports briefs: Online registration ends Friday for Labor Day Races

By Enterprise staff | From Page: B8 | Gallery

 
.

Features

Field to fork: Play catch-up with summer’s produce

By Dan Kennedy | From Page: A10 | Gallery

 
.

Arts

.

Business

.

Obituaries

Franco M. Navazio, M.D.

By Special to The Enterprise | From Page: A4

 
.

Comics

Comics: Wednesday, August 27, 2014

By Creator | From Page: B6