Barbara Archer, a longtime community volunteer and public relations professional, announced Tuesday that she will seek a seat on the Davis school board.
Archer will be a candidate for appointment to a vacant school board seat to be filled on May 8, with the appointee serving until November, and will seek a four-year seat in the Nov. 4 election.
Archer will kick off her campaign with an event on Monday, May 5, from 6:30 to 8 p.m. at the home of Joy Klineberg, 764 Elmwood Drive. Delaine Eastin, former state superintendent of public instruction and Archer’s honorary campaign chair, will speak at that event.
“The Davis school district is at a pivotal time in its history, with Common Core (academic standard) implementation, the roll-out of a five-year strategic plan, and budgeting for new Local Control Funding Formula money,” Archer said. “With my knowledge of our district’s budget, my desire to communicate effectively to all district stakeholders and my belief in prioritizing program and budget dollars according to what is best for all our students, I hope to contribute to these processes as a board member.”
Archer, 46, has lived in Davis since 2000, and also lived in town from 1994 to 1996. She has a 10-year track record of volunteer service with the school district.
Since her oldest child started school in 2004, Archer has been an active parent in the district, first in the classroom as a parent volunteer, then as PTA president at Willett Elementary in 2009-10 (with a term as vice president the prior year).
Archer followed up that service by co-chairing the Measure C school parcel tax campaign, which won with a 72.3 percent majority in March 2012. She also consulted on the Measure E school parcel tax campaign.
She also held a two-year Site Council term at Willett from 2011 to 2013. She edited the Willett PTA weekly newsletter for five years (2007-12) in addition to administering the Willett PTA website and listserv with her husband over the same period of time. She founded Friends of Our Willett Library, a group that raised money to upgrade the school’s nonfiction book collection.
Archer recently participated in the school district’s strategic planning process by working on the technology infrastructure and facilities action team, which met from September through January.
She currently serves on the board of the Da Vinci Charter Academy Booster Club and on the school district’s Parcel Tax Oversight Committee.
Public relations has been the focus of Archer’s career, and she has worked in a variety of industries. She has been employed for almost four years with the organic produce delivery service Farm Fresh To You as its public relations manager.
Archer and her husband Daniel Segel, a native of Davis, are the parents of three children — a ninth-grader, and twins who are sixth-graders. She holds a bachelor’s degree in history from UCLA.
Her campaign website is www.BarbaraArcher.org and her campaign’s Facebook page is
— Reach Jeff Hudson at firstname.lastname@example.org or 530-747-8055.