“How She Really Does It,” a radio talk show with Koren Motekaitis airs live from 10 to 11 a.m. Fridays on KDRT 95.7 FM or by live webstreaming www.howshereallydoesit.com
Bernadette Jiwa is the author of three No. 1 Amazon bestsellers on marketing, “Make Your Idea Matter” and “The Fortune Cookie Principle,” and her latest book, “Difference: The one-page method for reimagining your business and reinventing your marketing.”
She is a brand-story and marketing strategist working with entrepreneurs and business leaders from around the world, helping them to apply “difference thinking” to their businesses so they can intentionally craft and tell brand stories that communicate their difference. Her blog TheStoryofTelling.com was voted the Best Australian Business Blog in 2012.
Jiwa joins the show to discuss why story is so important in building your business.