Sunday, March 29, 2015
YOLO COUNTY NEWS
99 CENTS

Cream of the crop: Davis Farmers Market

Liz Honeysett of Winters, who works in Davis, shops for onions at Lloyd's Produce booth at the Saturday Farmers Market in Central Park. Fred Gladdis/Enterprise photo

By
From page A1 | May 21, 2013 |

When strolling down the deck of the Davis Farmers Market in Central Park, it’s common to find an abundance of fresh green produce, stuffed into bins and boxes, on display and ready for sale.

That verdant trail, however, can be followed beyond the confines of the market pavilion and on into the downtown, where any “green” leftover in wallets and purses — after the week’s supply of avocados or strawberries has been had — is often spent.

A 2008 Davis Downtown economic study showed that the average marketgoer spent an additional $21 in the Core Area after purchasing whatever he picked up at the market that day, a number that market manager Randii MacNear says has grown over the past half-decade.

With 500,000 people descending upon the park at Fourth and C streets every year to experience one of the top 10 farmers markets in the country, according to US News Travel, local establishments stand to receive quite a bit of residual business.

“There is no doubt that the Farmers Market is a huge boost to our economy on those two days (Wednesday afternoons and Saturday mornings),” said Davis Downtown co-president Michael Bisch.

“It’s a fantastic community amenity, if not a regional amenity, and along with the community pools, the Farmers’ Market is my kids’ favorite thing to do here in Davis. I’m sure a lot of families feel that way about it.”

It’s for that economic boon, among many other benefits the market offers, that the Davis Farmers Market was named the 17th winner of the Bill Streng Business of the Year Award earlier this month by the Davis Chamber of Commerce.

The honor is bestowed on those businesses in town that “exemplify qualities of excellence, service, innovation and creativity in business, industry or the community.”

MacNear was humbled by the news.

“We have worked really hard to strengthen Davis,” MacNear said last week. “(And) because people like us: the news and the media and organizations … it brings attention to Davis, and it brings tourism to Davis, and it puts Davis in Sunset Magazine and on the national news and we are just thrilled to be able to give that back to the community.”

Aside from the economic benefits that filter out into the downtown and the rest of the city, the Farmers Market lifts up the community from its home in Central Park as well. Supporting and promoting the community were among the criteria the Chamber’s nomination committee had to consider when choosing a winner.

In recent decades,the downtown has been transformed into the city’s undeniable commercial and social center, with the addition of new restaurants, the construction and restoration of movie theaters and a revamped art scene with galleries and regular streetside events.

But there may not be an event in town more social than the Farmers Market, with crowds numbering in the thousands filling up the park twice each week. MacNear said that more than two-thirds of those who attend are from Davis, making it a truly community-oriented event.

“We want to help create community; we take that really seriously,” she said. “Davis values are very community-oriented, they’re very family-oriented, they’re outdoors, they’re healthy, they’re very aware of agriculture … small local businesses, and spending time with each other in the community and (that’s) what keeps them at the market.”

But fostering a sense of community doesn’t end with simply providing a place for residents to meet up and socialize.

In addition to the bustling food and craft stands that line the park, the Farmers Market also carves out space for community organizations to reach out to their neighbors and promote whatever their cause happens to be.

Scattered within those 500 community groups that stake out space at the market each year are organizations like the Yolo County Visitors Bureau and Davis Downtown, whose responsibility it is to further promote Davis and the surrounding cities.

MacNear said she’s thrilled to provide a public outlet for such organizations for the betterment of the community and added that the market does its share of Davis promotion as well.

“When (visitors) come in, we have visitor services available for them at the market, we have maps of Davis, we have bike maps … we have business directories, we have restaurant guides,” MacNear said. “We want them, by them coming to the market, to translate into making the rest of the Davis more successful also.”

The Business of the Year Award is named after Bill Streng, a longtime Davis resident and retired home builder and developer who served as a Chamber board president.

Past recipients include Yolo Federal Credit Union, 2011; Brooks Painting, 2010; Carbahal & Company, 2009; Fleet Feet Sports, 2008; Davis Ace, 2007; First Northern Bank, 2006; University Honda, 2005; Coldwell Banker-Doug Arnold Real Estate, 2004; Nugget Markets, 2003; The Davis Enterprise, 2002; Pyramid Construction, 2001; Davis Waste Removal, 2000; Novo Nordisk Biotech, 1999; Mortgage Resource Network Team at Comstock Mortgage, 1998; Cunningham Engineering, 1997; and AgraQuest, 1996.

MacNear will receive the award on behalf of the Davis Farmers Market at the Chamber’s community luncheon, Tuesday, June 4, at 11:45 a.m. at the Odd Fellows Hall, 415 Second St.

Tickets are $18 for Chamber members and $25 for nonmembers. Register for the event and buy tickets either on the Chamber’s website at www.davischamber.com or by calling 530-756-5160.

— Reach Tom Sakash at [email protected] or 530-747-8057. Follow him on Twitter at @TomSakash

Comments

comments

Tom Sakash

Tom Sakash covers the city beat for The Davis Enterprise. Reach him at [email protected], (530) 747-8057 or @TomSakash.
  • Recent Posts

  • Enter your email address to subscribe to this newspaper and receive notifications of new articles by email.

  • .

    News

    Motive for murder-suicide remains a mystery

    By Lauren Keene | From Page: A1 | Gallery

     
    Davis sewage to get new digs

    By Dave Ryan | From Page: A1

    Where do Davis recyclables go?

    By Felicia Alvarez | From Page: A1 | Gallery

     
    UCD faculty receive lowest pay in the system

    By Tanya Perez | From Page: A1

    Human Relations Commission hosts Chávez celebration

    By Special to The Enterprise | From Page: A2

     
    Friends search for shooting victim’s lost pets

    By Lauren Keene | From Page: A4

     
    Davis Flower Arrangers meet Wednesday

    By Enterprise staff | From Page: A6

    ‘Music as Medicine’ is radio show topic

    By Enterprise staff | From Page: A6

     
    Friendship the topic on radio program

    By Enterprise staff | From Page: A6

     
    .

    Forum

    A phone call could have fixed this

    By Special to The Enterprise | From Page: B4

     
    Milt Prigee cartoon

    By Special to The Enterprise | From Page: B4

    Some ‘survey’ …

    By Letters to the Editor | From Page: B4

     
    These results were meaningless

    By Letters to the Editor | From Page: B4

    Survey not representative

    By Letters to the Editor | From Page: B4

     
    Answers on the green waste program

    By Special to The Enterprise | From Page: B4

    A Little Respect for Dr. Foster

    By Nicholas Kristof | From Page: B5

     
    Universities need more funding

    By Special to The Enterprise | From Page: B5

    Mayor’s corner: Looking ahead to spring

    By Dan Wolk | From Page: B5 | Gallery

     
    Father of the bride snubbed

    By Special to The Enterprise | From Page: A8

    Which experiences count as ‘once in a lifetime’?

    By Marion Franck | From Page: A8

     
    After a month of no TV news, I’m feeling much better

    By Debra DeAngelo | From Page: A8

    Take a hike for your heart

    By Special to The Enterprise | From Page: A8

     
    .

    Sports

    Aggie softball splits doubleheader

    By Enterprise staff | From Page: B1

     
    Republic stun Galaxy with repeated history

    By Enterprise staff | From Page: B1

    Bad fourth quarter sinks boys lacrosse

    By Enterprise staff | From Page: B1

     
    Aggies’ walkoff win clinches series against Riverside

    By Enterprise staff | From Page: B1 | Gallery

    Burns scores shootout winner to lift Sharks

    By The Associated Press | From Page: B2 | Gallery

     
    UCD women’s tennis dominates at home

    By Enterprise staff | From Page: B10 | Gallery

    .

    Features

    .

    Arts

    .

    Business

    Grant writing for non-profits workshop set

    By Special to The Enterprise | From Page: A9

     
    Millennials are changing our community

    By Rob White | From Page: A9

    With new owner, DAC will Get Fit

    By Wendy Weitzel | From Page: A9 | Gallery

     
    .

    Obituaries

    .

    Comics

    Comics: Sunday, March 29, 2015

    By Creator | From Page: B8