Thursday, July 24, 2014

Davis Arts Center: New name puts the ‘s’ into arts

From page A5 | March 26, 2014 |

By Erie Vitiello

Notice anything different about this column? Yes, Davis Arts Center has a new name!

This spring, we had planned to unveil a new logo and website, but we hadn’t considered adding the “s” to the Art in our name until we met Lila Wallrich of Wallrich Creative Communications, a Sacramento design firm hired to create our logo. At our initial meeting, after we filled Lila in on the range of programs that we offer, the first question she asked was, “Why aren’t you called Davis Arts Center?”

Once Lila verbalized the idea, the move from Davis Art Center to Davis Arts Center made perfect sense. In fact, we’ve always been an arts center, known for high-quality classes in an array of disciplines. Back in 1960, local dance instructors, along with visual artists and their students, were among the founders of the (then) Art Center in a rented building on J Street. Over the years, classes in more art forms were added, and when our current building was constructed in 1986, studios were included for weaving, drama, and music, as well as for ceramic arts, drawing, painting and many types of dance.

As we thought more about it, we realized that our center encompasses other kinds of multiples as well: we are multi-generational — our students are of all ages and from all walks of life; we encourage multiple ways of participating in the arts, from learning in a classroom, to attending a performance or gallery exhibit, to joining in spontaneous creative activities like Junk 2 Genius and Discovery Art; and we are building alliances with multiple partner organizations and broadening our outreach to venues throughout Davis and to more members of our community.

For all of these reasons we’ve put the “s” into arts at the Arts Center!

We are proud of our new logo, too, as an abstract representation of the energy and excitement that these multiple participants, partners and types of artistic expression create at our center. The overlapping circles portray the range of activities and people that come together to form our community, while also illustrating the movement, growth and change inherent in any art form. For our primary color we chose burnt orange to stand for the creative spark that we hope to ignite in everyone who walks into our building — as well to reflect the elements of surprise and joy that are an intrinsic part of the creative process.

We’ve also updated our online presence with a dynamic new website, featuring photographs by Rik Keller that beautifully capture the experiences our participants enjoy every day. The site includes a new online class registration system, too — just in time for registration for summer classes and camps beginning in June — that makes it easy to browse programs and register for classes, as well as to purchase event tickets and donate online. So please visit us at — don’t leave out the “s” — and see for yourself!

Even better, bring your family and visit us in person from 1 to 5 p.m. Saturday, April 5, 1919 F St., when we are throwing a free launch party to show off our new look. We’ll have lots of “swag” on hand bearing the Davis Arts Center name, including T-shirts, coffee mugs and tote bags, as well as smaller items — and everyone who attends the party will receive at least one item for free. You can also spin a prize wheel for the chance to win bigger prizes, like gift certificates and free classes.

Throughout the afternoon, many of our teaching artists will be giving demonstrations and free classes, current students will be performing onstage, and board members, instructors and staff will be available to chat and answer any questions you may have about the center and its programs. There will also be fun drop-in arts activities, so everyone can take part in a hands-on creative experience like those that we offer every day of the week.

So, whether you are a current participant, are new to town or have simply never visited us before, we invite you to join the party on April 5 and help us celebrate the “s” in Davis Arts Center!

Special to The Enterprise


Discussion | 1 comment

The Davis Enterprise does not necessarily condone the comments here, nor does it review every post. Read our full policy

  • Rich RifkinMarch 26, 2014 - 9:40 am

    I applaud your decision to put an 's' on the back end of Art. I was entirely against the original proposal to put an 'F' on the front end. I for one thought that idea really stunk.

    Reply | Report abusive comment
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