E-books available now at independent bookstores

By June 7, 2011

The Avid Reader welcomes visitors to a free open house at 4 p.m. Sunday to learn about the basics of e-readers and Google eBooks.There will be demonstrations of various e-readers, and visitors can learn how to purchase their first Google eBook from The Avid Reader website.

Light refreshments will be served, and three lucky people will win an eBook of their choice.

The bookstore is at 617 Second St. in downtown Davis.

Independent bookstore supporters no longer have to choose between reading digital and supporting their local bookstore — The Avid Reader is now selling Google eBooks online at http://www.avidreaderbooks.com.

Google launched its eBook program in December and is partnering with the American Booksellers Association so indie bookstores can provide an easy way for their customers to discover, read and buy e-books at competitive prices.

“More and more of our customers are buying e-readers and are looking to purchase e-books,” store owner Alzada Knickerbocker said in a news release. “Google eBooks now allows us to remain the store of choice for our loyal customers who are reading digital, and to serve new customers.

“We know that our customers love to shop locally, and selling Google eBooks through our website will allow them to support local business from anywhere on the globe. And e-books have an appeal that extends beyond just the young and tech-savvy. E-readers allow their users to increase the text size of their books — a feature useful to those with less than perfect vision.”

Added Michael Tucker, president of the American Booksellers Association, “This partnership with Google allows independent bookstores that are our members to better compete with corporate retailers on selection, price and convenience. It levels the playing field.”

A Google eBook is a new form of cloud-based digital book that allows readers to access their libraries on almost any device from one single repository, regardless of where the e-book was purchased. Google is offering hundreds of thousands of titles for sale, ranging from new releases and bestsellers in every category to classics in the public domain.

Because Google eBooks work with myriad devices — tablets, smartphones, computers, even most e-ink devices — consumers are free to shop from a variety of retailers rather than being bound to one retailer, Knickerbocker said in the news release. This opens up a wealth of indie recommendations and bestsellers to avid e-book readers.

Readers can search through a database of 5 million titles of print books at http://www.avidreaderbooks.com.

Enterprise staff

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