Bright and early Saturday morning, Heringer Estates will be pouring wine flights for the first time at the Davis Farmers Market. Assembly Bill 2488, signed into law in early July, allows wineries at farmers markets to offer tastings to anyone of legal age.
The Clarksburg vineyard already has begun offering tastings at several Sacramento-area markets. The response has been enthusiastic — and sales are up.
“Its’ a better way to educate people about wine and food. It improves the experience altogether,” said Cara Manich, a sales manager at Heringer Estates.
Booths are required to rope off an area, check IDs and limit pours to three ounces per customer per day. But it’s better than the guesswork required before, Manich said.
“Without the ability to taste, you just have to explain the wine and hope that people buy it,” she said.
Market manager Randii McNear said she will be interested to see how shoppers respond.
“I am very curious to see what happens. We haven’t done any publicity on our website because we wanted to get all the kinks worked out,” she said. “And it is awfully early in the morning.”
Heringer Estates will sample three of their 20 wines each Saturday for $3 a tasting. This week, they will offer a dry riesling (white, with earthy mineral tones and orange blossoms), a tempranillo (a Spanish varietal with good body), and Viognier (a white French varietal with crisp pear and honey flavors that Manich describes as a nice summer wine).
Whites start at $15, reds at $26.