YOLO COUNTY NEWS

Business

Glover hired to lead downtown business association

By August 10, 2011

Melanie Glover has been hired to lead the Davis Downtown Business Association, the board of directors has announced. She has been serving as coordinator of the Second Friday ArtAbout and as publicity coordinator at the Davis Art Center.

Glover will start her new job on Aug. 22 and succeeds Joy Cohan, who stepped down from the position in July after four years.

“I am honored to take on this role,” Glover said in a news release. “I feel fortunate to have worked under a great mentor while coordinating the ArtAbout for DDBA, and I am eager to apply my talents beyond Second Fridays, promoting and advocating on behalf of the everyday happenings of downtown Davis.”

Glover was hired by the DDBA to be the first ArtAbout coordinator for the organization in February 2010. Since then, she created and systematized procedures that nearly doubled participation and foot traffic on Second Fridays, while upholding the welcoming, positive image of downtown.

DDBA co-president Rosalie Paine credited Glover with infusing the ArtAbout with energy, enthusiasm and a broad understanding of what was necessary for all participants — business owners, visitors, community members and local artists.

“For the ArtAbout, Melanie implemented a consistent advertising plan with a specific theme and logo, and unified efforts to coordinate businesses and artists,” Paine said in a news release. “What resulted was an organized, interesting event that many have come to expect for Friday nights in downtown Davis.

“The position of director requires these qualities — consistency, enthusiasm, dependability and organization, in addition to understanding the independent businesses and the role of the downtown in the community.”

Glover’s educational background is in writing, media relations and effective communication. Following her completion of a double bachelor’s degree in English and communication at UC Davis in 2007, she worked as an editorial assistant for Sactown magazine and The Sacramento Bee before joining the Davis Art Center staff in June 2008 to handle administrative and publicity duties.

At the Art Center, she expanded media coverage online, on television and in print, and created an annual teen concert series. She also promoted annual fundraising events such as the Davis Art Center Holiday Sale and Junk 2 Genius Team Art Competition, and took part in the Art Center’s recent strategic planning process as a part of the James Irvine Arts Regional Initiative.

Previously, Glover was an arts writer and editor for UCD’s newspaper, The California Aggie, and a publicity assistant for the UCD theater and dance department.

“Throughout my years working and residing in Davis, I’ve felt a strong connection to downtown,” Glover said. “I am excited about using strategic marketing and outreach to contribute to its health and sustainability as the cultural center of town.”

Glover’s immediate goals as DDBA director will be advocating for the five downtown priority improvement projects established by the DDBA board:

* Designing and constructing improvements between Davis Commons and E Street Plaza, enhancing the south entrance to downtown by creating an “E Street Promenade”;

* Identifying a permanent downtown home for the U.S. Bicycling Hall of Fame;

* Seeking development proposals for city-owned parking lots;

* Beginning the development of a modestly sized parking structure; and

* Installing year-round, weatherproof LED lights as an across-the-street canopy to add a festive quality to downtown evenings.

Glover was chosen from a pool of 50 applicants.

The Davis Downtown Business Association is approved annually by the Davis City Council to represent the approximately 750 businesses in the Downtown Business Improvement District. The mission of the organization is to advocate for and market downtown Davis as the primary business, entertainment and cultural center of Davis.

For more information about the DDBA, visit www.davisdowntown.com. Glover may be reached at [email protected]

Special to The Enterprise

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