Friday, April 17, 2015
YOLO COUNTY NEWS
99 CENTS

Janji offers runners an opportunity to give

By
From page A4 | July 19, 2012 |

Plenty of people run for donations. With Janji, you get to wear one.

Janji is a departure from traditional running-based charities. Instead of raising money through races or pledges, Janji allows athletes to purchase running apparel whose proceeds help give water or food to people in underdeveloped countries.

Janji was established in 2010 as the brainchild of collegiate runners Dave Spandorfer and Mike Burnstein, after they realized that athletic gear had unmined potential as an opportunity for runners to give. It has since grown into a successful charity, appearing in specialty stores nationwide.

After Janji reached out to Fleet Feet Davis, the store jumped on board.

“(Our reaction was) ‘Of course it’s gonna work; people will understand and see what it is and want to support it,” apparel buyer Carol Owen said.

Fleet Feet quickly ordered Janji’s running shorts, and plans to sell them starting this month.

Each article of clothing incorporates a symbol from the country to which a portion of the item’s proceeds will be donated. For instance, a pair of shorts featuring the national colors and bird of Haiti will help give “eight packets of nutritional medicine to a severely malnourished Haitian child,” according to the Janji product catalog.

In addition to the central charity, “it’s cool-looking stuff,” according to Fleet Feet co-owner Chris Denton. The shorts also fulfill the “technical” requirement for serious runners, meaning sweat evaporates more quickly and chafes less than with regular fabric.

Janji is also the newest addition to Fleet Feet’s long history of community outreach.

Along with canned food drives, the Waffle Run and the famous Turkey Trot, Janji “fits with the whole idea of giving back that Fleet Feet really stands for,” according to Owen.

“We really love doing things for the community, and so this kind of takes it to another level,” Denton said. “We’ve never been able to buy or sell apparel that’s had such a mission behind it.”

Fleet Feet hopes the attractive and functional nature of the Janji products will dovetail with their clientele’s inclination to give.

“When you tell people the story about it, they realize their money can multi-task,” Denton said. “They can spend the money and wear some cool stuff and also know that it’s going to these great projects in different places in the world. People like that, especially runners.”

Fleet Feet is also banking on runners’ traditional affinity for charitable causes to make Janji’s running shorts a popular item.

“(Runners) love to donate their time, they love to make money for charitable organizations,” Denton said. “Let’s not just run a race for charity, let’s wear some clothes for charity, too.”

Added Owen, “You need some new running shorts, why not get some that benefit somebody in the long run?”

Ultimately, Owen thinks buying Janji products will be a “no-brainer” for local customers.

“The people who live in Davis are very aware that we’re much more fortunate than a lot of people, and there’s a lot we can do to give,” Owen said. “That’s why we wanted to give them a try.”

“It really is a great fit for us, because our clientele here are very civic-minded,” Denton said. “They love it when they’re buying into something that’s greater than themselves.”

For more about the clothing line, visit www.runjanji.com.

— Reach Anna Sturla at [email protected]

Comments

comments

.

News

Psychedelic rock posters recall 1960s concerts

By Jeff Hudson | From Page: A1 | Gallery

 
UCD study: Crickets not enough to feed the world just yet

By Kathy Keatley Garvey | From Page: A1

It’ll be a perfect day for a picnic — and lots more

By Tanya Perez | From Page: A1 | Gallery

 
Turning a mess into olive oil success

By Dave Jones | From Page: A1 | Gallery

UCD expands emergency notification service

By Julia Ann Easley | From Page: A2

 
California vaccine bill stalls; will come back next week

By The Associated Press | From Page: A2

Cities: California water reduction order unrealistic, unfair

By The Associated Press | From Page: A2

 
Bob Dunning: Chasing criminals and water-wasters

By Bob Dunning | From Page: A2

Enjoy a chemistry bang on Picnic Day

By Enterprise staff | From Page: A3

 
Start your Picnic Day with pancakes

By Enterprise staff | From Page: A3

Local students to perform at fundraising concert

By Jeff Hudson | From Page: A3 | Gallery

 
CA House hosts crepe breakfast

By Enterprise staff | From Page: A3

Doxie Derby crowns the winning wiener

By Enterprise staff | From Page: A3

 
Fundraiser benefits Ugandan women

By Enterprise staff | From Page: A3

See pups at Picnic Day

By Enterprise staff | From Page: A4 | Gallery

 
Davis poet will read his work at library

By Enterprise staff | From Page: A4

Free blood pressure screenings offered

By Enterprise staff | From Page: A4Comments are off for this post

 
Rotary Club hosts whisky tasting

By Enterprise staff | From Page: A4

Ribs and Rotary benefits local charities

By Enterprise staff | From Page: A4

 
Dodd plans fundraising barbecue in Davis

By Enterprise staff | From Page: A4

Soroptimists set date for golf tourney

By Enterprise staff | From Page: A4

 
Socks collected for homeless veterans

By Enterprise staff | From Page: A4

Council will present environmental awards Tuesday

By Special to The Enterprise | From Page: A5

 
Invention and upcycling to be honored at Square Tomatoes Fair

By Special to The Enterprise | From Page: A5

 
Take a peek at Putah Creek on daylong tour

By Special to The Enterprise | From Page: A5 | Gallery

Pence Gallery Garden Tour tickets on sale

By Enterprise staff | From Page: A5

 
UC Davis Circle K Club wins awards at district convention

By Special to The Enterprise | From Page: A6

Davis authors featured at writing conference in Stockton

By Special to The Enterprise | From Page: A6

 
Sign up soon for Davis history tour

By Enterprise staff | From Page: A6 | Gallery

Campus firearms bill passes Senate committee

By Special to The Enterprise | From Page: A6

 
Emerson featured at photography program

By Special to The Enterprise | From Page: A6

Portuguese influence in Yolo County detailed

By Special to The Enterprise | From Page: A6

 
Concert and dance party celebrate KDRT’s 10 years on the air

By Special to The Enterprise | From Page: A7 | Gallery

 
Survival skills to be taught at preserve

By Special to The Enterprise | From Page: A9

.

Forum

The new one puts her foot down

By Creators Syndicate | From Page: B5

 
Tom Meyer cartoon

By Debbie Davis | From Page: A8

It’s time to fight for California’s jobs

By Special to The Enterprise | From Page: A8

 
Future leaders give back

By Letters to the Editor | From Page: A8

 
Know where your gift is going

By Letters to the Editor | From Page: A8

Pipeline veto a good move

By Letters to the Editor | From Page: A8

 
Artists offer heartfelt thanks

By Letters to the Editor | From Page: A8

.

Sports

DHS boys drop another Delta League match

By Enterprise staff | From Page: B1 | Gallery

 
Aggie women ready to host (win?) Big West golf tourney

By Bruce Gallaudet | From Page: B1

New strength coach hopes to stem UCD football injury tide

By Bruce Gallaudet | From Page: B1 | Gallery

 
Herd has too much for Devil softballers

By Enterprise staff | From Page: B1

Les, AD Gould talk about the Aggie coach’s future

By Bruce Gallaudet | From Page: B1

 
UCD roundup: Quintet of Aggie gymnasts honored for academics

By Enterprise staff | From Page: B2 | Gallery

 
River Cats fall to Las Vegas

By Enterprise staff | From Page: B12

 
Diamondbacks defeat Giants in 12 innings

By The Associated Press | From Page: B12 | Gallery

.

Features

DSF kicks off 10th anniversary celebration at the carousel

By Anne Ternus-Bellamy | From Page: B5

 
Many summer enrichment opportunities available for students

By Anne Ternus-Bellamy | From Page: B5

 
What’s happening

By Anne Ternus-Bellamy | From Page: B5

.

Arts

‘True Story:’ In their dreams

By Derrick Bang | From Page: A10 | Gallery

 
‘Once’ an unforgetable celebration of music, relationships

By Bev Sykes | From Page: A11 | Gallery

 
.

Business

Honda shows off new Civic at New York show

By The Associated Press | From Page: B3

 
.

Obituaries

Ruth Rodenbeck Stumpf

By Enterprise staff | From Page: A4

 
Robert Leigh Cordrey

By Enterprise staff | From Page: A4

.

Comics

Comics: Friday, April 17, 2015

By Creator | From Page: B10