Thursday, October 30, 2014
YOLO COUNTY NEWS
99 CENTS

Janji offers runners an opportunity to give

By
From page A4 | July 19, 2012 |

Plenty of people run for donations. With Janji, you get to wear one.

Janji is a departure from traditional running-based charities. Instead of raising money through races or pledges, Janji allows athletes to purchase running apparel whose proceeds help give water or food to people in underdeveloped countries.

Janji was established in 2010 as the brainchild of collegiate runners Dave Spandorfer and Mike Burnstein, after they realized that athletic gear had unmined potential as an opportunity for runners to give. It has since grown into a successful charity, appearing in specialty stores nationwide.

After Janji reached out to Fleet Feet Davis, the store jumped on board.

“(Our reaction was) ‘Of course it’s gonna work; people will understand and see what it is and want to support it,” apparel buyer Carol Owen said.

Fleet Feet quickly ordered Janji’s running shorts, and plans to sell them starting this month.

Each article of clothing incorporates a symbol from the country to which a portion of the item’s proceeds will be donated. For instance, a pair of shorts featuring the national colors and bird of Haiti will help give “eight packets of nutritional medicine to a severely malnourished Haitian child,” according to the Janji product catalog.

In addition to the central charity, “it’s cool-looking stuff,” according to Fleet Feet co-owner Chris Denton. The shorts also fulfill the “technical” requirement for serious runners, meaning sweat evaporates more quickly and chafes less than with regular fabric.

Janji is also the newest addition to Fleet Feet’s long history of community outreach.

Along with canned food drives, the Waffle Run and the famous Turkey Trot, Janji “fits with the whole idea of giving back that Fleet Feet really stands for,” according to Owen.

“We really love doing things for the community, and so this kind of takes it to another level,” Denton said. “We’ve never been able to buy or sell apparel that’s had such a mission behind it.”

Fleet Feet hopes the attractive and functional nature of the Janji products will dovetail with their clientele’s inclination to give.

“When you tell people the story about it, they realize their money can multi-task,” Denton said. “They can spend the money and wear some cool stuff and also know that it’s going to these great projects in different places in the world. People like that, especially runners.”

Fleet Feet is also banking on runners’ traditional affinity for charitable causes to make Janji’s running shorts a popular item.

“(Runners) love to donate their time, they love to make money for charitable organizations,” Denton said. “Let’s not just run a race for charity, let’s wear some clothes for charity, too.”

Added Owen, “You need some new running shorts, why not get some that benefit somebody in the long run?”

Ultimately, Owen thinks buying Janji products will be a “no-brainer” for local customers.

“The people who live in Davis are very aware that we’re much more fortunate than a lot of people, and there’s a lot we can do to give,” Owen said. “That’s why we wanted to give them a try.”

“It really is a great fit for us, because our clientele here are very civic-minded,” Denton said. “They love it when they’re buying into something that’s greater than themselves.”

For more about the clothing line, visit www.runjanji.com.

— Reach Anna Sturla at asturla@davisenterprise.net

Comments

comments

.

News

Meet Archer, Poppenga and Sunder

By Enterprise staff | From Page: A3

 
UCD prof will speak in Woodland

By Enterprise staff | From Page: A3

Eichorn’s shredding event benefits STEAC

By Enterprise staff | From Page: A3

 
All voices welcome at sing-along

By Enterprise staff | From Page: A3

Community forum devoted to returning military personnel

By Enterprise staff | From Page: A3

 
Davis Media Access: Treasures from the vault get new life

By Autumn Labbe-Renault | From Page: A3

Kids ready to trick-or-treat for UNICEF

By Enterprise staff | From Page: A3

 
Celebrate Day of the Dead on Sunday

By Enterprise staff | From Page: A3

 
Low-water landscape workshop planned

By Special to The Enterprise | From Page: A4

Sending ‘Hugs from Home’

By Enterprise staff | From Page: A4 | Gallery

 
Yolo RCD welcomes new executive director

By Elizabeth Case | From Page: A5

Volunteers sought to advocate for kids

By Enterprise staff | From Page: A5

 
Sudwerk Ultimator arrives with a vengeance

By Special to The Enterprise | From Page: A5

.

Forum

Duo are the best-informed

By Letters to the Editor | From Page: A8

 
Humble and hard-working

By Letters to the Editor | From Page: A8

Yes on 47 for our safety

By Letters to the Editor | From Page: A8

 
Something’s missing

By Letters to the Editor | From Page: A8

 
This is a terrific trio

By Letters to the Editor | From Page: A8

Elect Poppenga to school board

By Letters to the Editor | From Page: A8

 
.

Sports

Something’s got to give as Aggies host UNC

By Bruce Gallaudet | From Page: B1 | Gallery

 
Davis vs Goliath: Devils travel to take on Grant

By Thomas Oide | From Page: B1

DHS escapes with a Senior Night victory

By Thomas Oide | From Page: B1 | Gallery

 
Aggies hope to turn Gauchos into net zombies

By Bruce Gallaudet | From Page: B1

MVP Bumgarner leads Giants to World Series win

By The Associated Press | From Page: B1 | Gallery

 
Aggie loss allows Gauchos to tie them for first

By Enterprise staff | From Page: B2

Warriors whip Kings is their season opener

By The Associated Press | From Page: B3

 
Youth roundup: Diamonds have a ball at Disco-Tech

By Enterprise staff | From Page: B3 | Gallery

JV/frosh roundup: Rio falls to DHS boys, who then take fifth at tourney

By Enterprise staff | From Page: B3 | Gallery

 
Sports briefs: Double dip for Devil tennis team

By Enterprise staff | From Page: B8

.

Features

College Corner: Going the honors route

By Jennifer Borenstein | From Page: A10

 
Chávez kids are movin’

By Anne Ternus-Bellamy | From Page: A10 | Gallery

Kids walk for friends at Birch Lane

By Special to The Enterprise | From Page: A10

 
What’s happening

By Anne Ternus-Bellamy | From Page: A10

.

Arts

Wineaux: Calming and curbing the crouching curmudgeon

By Susan Leonardi | From Page: A11

 
Hear Amplified DNA on Saturday at winery

By Enterprise staff | From Page: A11

Thursday Live! plans jazz and blues

By Enterprise staff | From Page: A11

 
DMTC plans ‘My Fair Lady’

By Enterprise staff | From Page: A11 | Gallery

International Film Series continues with ‘Australia’

By Enterprise staff | From Page: A11

 
DHS Madrigals host singing workshop

By Enterprise staff | From Page: A11

All are welcome at Fun Time Follies

By Enterprise staff | From Page: A11

 
.

Business

.

Obituaries

.

Comics

Comics: Thursday, October 30, 2014

By Creator | From Page: A9