Sunday, July 27, 2014
YOLO COUNTY NEWS
99 CENTS

LinkedIn’s University Pages reach out to students

By
From page A2 | August 20, 2013 |

By Benny Evangelista

LinkedIn on Monday is starting special pages tailored for colleges and lowering its age limit to include high school students.

The new University Pages feature is geared to help LinkedIn attract younger members who haven’t seen the value of joining a professional social network. The pages are individually tailored by each institution to better link alumni with current students and to help prospective students map their career paths.

By tapping into the profiles of LinkedIn’s 238 million members worldwide, college and high school students can access career data that hasn’t been available to them in the past, said Candice Novak of the University of San Francisco. USF is one of 200 colleges and universities that will have LinkedIn pages ready for the opening, which comes just as the school year is about to start. (UC Davis also has a page.)

“You can drill down to see who took a specific course that you are taking,” said Novak, USF’s assistant director of e-communications. “You can look at the resume of an alumni who you find inspiring and who you want to emulate and see what they took.”

The Mountain View company gained success by marketing itself as the social network for working professionals. But LinkedIn hasn’t been as relevant for students. Still, 30 million college students and recent graduates are LinkedIn members, and they represent the company’s fastest growing demographic group.

So on Sept. 12, LinkedIn plans to drop its minimum age limit from 18 to 14 in the United States, matching the legal working age in the country. The minimum age will be 13 in most other countries. The company hopes to attract high school students who are looking ahead to college and the kinds of courses that are aligned with their interests.

Choosing a college

“We believe University Pages will be especially valuable for students making their first big decision about where to attend college,” Christina Allen, LinkedIn director of product management wrote in a blog post.

Allen said her own daughter three years ago chose a college 2,500 miles from home because it had great robotics and music programs.

“For the past few years, I’d watched my daughter and her friends struggle with these choices,” Allen wrote. “For the most part, they were flying blind. Some knew what they wanted to study — but had no visibility into the career options that would result. Others had a career in mind, like my daughter, but little idea which school would best help them get there.

“The lucky ones had experienced family or friends who could help them navigate these decisions. For the others, it was truly a shot in the dark.”

Helping prospective students decide which college to chose is “really intriguing,” said Novak of USF. And current students can explore data that show where graduates ended up working, including specific companies or geographic areas.

“They can find what industry they are in, where they work, what they studied while they were here and how they may be connected,” she said.

The USF page, for example, points out there are more than 44,000 alumni on LinkedIn, with graduates working for Kaiser Permanente, Wells Fargo and the university itself. The top occupations are administrative, sales and entrepreneurs.

The page also posts links to news and a description of the hilltop campus. The LinkedIn page will be more focused than the university’s general website, Novak said. “It doesn’t make sense to be announcing events in the Bay Area to alumni who are living on the other side of the world,” she said.

Also, faculty and staff can use University Pages to tell the public more about their institutions, through photos, rich media, stories and online discussion groups, said John Hill, LinkedIn’s higher education evangelist. “We’re looking at this as a global connection to higher education,” Hill said.

Although the company introduced an alumni search tool a year and a half ago, University Pages pull all of an institution’s information together “under one umbrella,” Hill said.

‘Directory of dreams’

“Essentially it’s a directory of dreams for current students about where they want to go,” he said. “They can give a quick phone call to get an informational interview to learn how they got their job or what kind of opportunities are available in the companies they are interested in.”

The colleges that launched pages Monday include UCSF, Santa Clara University, UC Santa Cruz , California State University East Bay, UC San Diego, New York University, University of Michigan, Villanova University, Rochester Institute of Technology, University of Illinois and Brazil’s Fundação Getúlio Vargas.

— Reach Benny Evangelista at bevangelista@sfchronicle.co

Comments

comments

San Francisco Chronicle

.

News

Zombies by rail: It’s not just a show, it’s a trip

By Evan Arnold-Gordon | From Page: A1 | Gallery

 
Fatal Covell Boulevard crash recalled in court

By Lauren Keene | From Page: A1

Humphrey Fellows will host Global Forum

By Enterprise staff | From Page: A1 | Gallery

 
Community gardens stretch food dollars, study finds

By Special to The Enterprise | From Page: A1 | Gallery

Wildfire spurs evacuation of 700 homes

By The Associated Press | From Page: A2

 
State can’t say if it’s meeting drought goal

By The Associated Press | From Page: A2

 
Rairdan joins race for Davis school board

By Enterprise staff | From Page: A2

Ukraine launches offensive to retake Donetsk

By The Associated Press | From Page: A2

 
Israel extends Gaza truce through Sunday

By The Associated Press | From Page: A2

New ordinance aims to prevent nut thefts from orchards

By Anne Ternus-Bellamy | From Page: A4

 
Biggest book sale to date opens Friday at Davis library

By Enterprise staff | From Page: A4

Luna family matriarch turns 100

By Enterprise staff | From Page: A4 | Gallery

 
 
Discussion of oil by rail EIR planned Sunday

By Enterprise staff | From Page: A5

Mace Innovation Center is focus of meeting

By Enterprise staff | From Page: A5

 
Freeway crash injures two drivers

By Lauren Keene | From Page: A5

Museum wants your old Davis High School yearbooks

By Enterprise staff | From Page: A5

 
Affordable housing forum planned in Davis

By Special to The Enterprise | From Page: A5

 
Protesters gather at Primate Center

By Tanya Perez | From Page: A8

 
State awards $40,000 for historic property survey

By Lily Holmes | From Page: A8

Free blood pressure screenings offered

By Enterprise staff | From Page: A9

 
Vanguard hosts economic development director

By Enterprise staff | From Page: A9

Get a sneak peek at documentary trailer

By Enterprise staff | From Page: A9

 
Davis Chamber Choir sings short summer program

By Jeff Hudson | From Page: A9

Tasting event benefits Yolo Land Trust

By Lily Holmes | From Page: A9

 
At the Pond: From Davis, it’s easy to get back to nature

By Jean Jackman | From Page: A10 | Gallery

Tickets on sale now for DHS Hall of Fame dinner

By Enterprise staff | From Page: A11

 
.

Forum

Feels like a million miles away

By Creators Syndicate | From Page: A7

 
Here’s what you need for a perfect wedding

By Marion Franck | From Page: A7

 
Check doctors’ vitals before they check yours

By The Associated Press | From Page: A7

Husband’s let himself go

By Creators Syndicate | From Page: A14

 
Questions on water rights

By Letters to the Editor | From Page: A16, 1 Comment

Campus turns on the tap

By Our View | From Page: A16

 
So, what’s in a week’s worth of waste?

By Michelle Millet | From Page: A16

Pat Oliphant cartoon

By Debbie Davis | From Page: A16

 
Golf tourney was a big success

By Letters to the Editor | From Page: A16

We can do more to help

By Letters to the Editor | From Page: A17

 
New playground is wonderful

By Letters to the Editor | From Page: A17

Just Us in Davis: Little Rock Nine hero to celebrate with Davis youths

By Jann L. Murray-Garcia | From Page: A17 | Gallery

 
.

Sports

Sutherland presents 1st clinic; golf column on its way

By Bruce Gallaudet | From Page: B1 | Gallery

 
New Korematsu teacher is an American Ninja Warrior

By Bruce Gallaudet | From Page: B1 | Gallery

Furyk opens 3-shot lead in Canadian Open

By The Associated Press | From Page: B1

 
Gray wins 6th straight, A’s 4 HRs beat Texas 5-1

By The Associated Press | From Page: B1

Kershaw throws 2-hitter as Dodgers beat Giants 5-0

By The Associated Press | From Page: B1

 
Nibali set to cruise to Tour victory

By The Associated Press | From Page: B2

Area sports briefs: River Cats take Game 1 of doubleheader

By Special to The Enterprise | From Page: B4

 
.

Features

.

Arts

.

Business

Companies will collaborate on crop insect control

By Enterprise staff | From Page: A13

 
Developer’s commitments: affordable and green

By Special to The Enterprise | From Page: A13 | Gallery

Lagerstrom represents Davis at Mary Kay seminar

By Special to The Enterprise | From Page: A15

 
UC Davis Health System earns ‘Most Wired’ award

By Charles Casey | From Page: A15

Bartholomew hires new associate

By Enterprise staff | From Page: A15

 
Yolo County real estate sales

By Zoe Juanitas | From Page: A15

Go back to school with Great Clips

By Enterprise staff | From Page: A15

 
.

Obituaries

Carlton Hope Meister

By Special to The Enterprise | From Page: A4

 
Jonathan Eric Hollander

By Special to The Enterprise | From Page: A4

.

Comics

Comics: Sunday, July 27, 2014

By Creator | From Page: A6