YOLO COUNTY NEWS

Business

Innovation Conference features Micromidas

By March 18, 2011

John Bissell, co-founder and CEO of West Sacramento-based Micromidas Inc., will be a featured speaker in the second annual Ideas Economy: Innovation Conference this week.

The conference, titled “Innovation: Entrepreneurship for a Disruptive World,” sponsored by The Economist magazine, will take place Wednesday and Thursday at UC Berkeley’s Haas School of Business.

The conference attracts industry leaders, academics, authors and government officials for an intensive, two-day program that focuses on innovation and entrepreneurship and “the power of innovation to transform our businesses, lives and planet.”

“Innovation and entrepreneurship are proven and essential engines for continued economic growth and public well-being,” Bissell said in a news release. “We owe it to current and future generations to foster the most favorable environments possible to continue creating breakthrough ideas and opportunities, as well as to inspire and motivate entrepreneurs who translate those opportunities into tangible products and services for society.”

Micromidas “is upending how we look at one of our most ignored waste products: municipal sewage,” the release said. Billion-dollar investments and substantial efforts in industrial biotechnology seek to develop new sources of carbon to make fuels and chemicals from agricultural waste products and dedicated energy crops, yet society continues daily to flush a massive source of carbon into its sanitary sewer systems.

Micromidas has learned how to turn this under-appreciated waste stream into a productive source of biodegradable plastics — truly turning “poop into plastic,” or waste into gold.

For more information on the program and speakers, or to register for the event, go to http://ideas.economist.com.

Enterprise staff

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