Friday, July 25, 2014
YOLO COUNTY NEWS
99 CENTS

Retailer is tickled pink with fundraiser’s success

PinkW

Chloe Paul, 7, a second-grader at Pioneer Elementary School, fingers a pink silk lace dress designed by Sue Wong that she won in a raffle at The Wardrobe, owned by Heather Caswell, right. Proceeds from the raffle were donated to Project Pink in honor of Ann Murray Paige. Fred Gladdis/Enterprise photo

By
From page A1 | July 10, 2014 |

Earlier this year, Ann Murray Paige of Davis lost her battle with breast cancer, but her spirit lives on, in part through customers at The Wardrobe, a style shop in downtown Davis.

Heather Caswell, owner of The Wardrobe at 206 E St., began fundraising for Paige’s Project Pink in March, with a “Walk a Mile in Ann’s Shoes” sale. The sale encouraged customers to buy a pair of shoes and embrace Paige’s philosophy of life: “What You Do Matters.”

Caswell also honored Paige’s activism by displaying her photos and short story she wrote for The Wardrobe’s “If Our Clothes Could Talk” national short story contest.

Customers’ purchases, a $1,000 donation from the Gately Foundation and a raffle have combined to raise $2,100 for Project Pink, Caswell said.

The raffle was made by possible by couture designer Sue Wong, a judge of the “If Our Clothes Could Talk” contest, who was so moved by Paige’s life story that she donated a pink silk lace dress to support the fundraiser. During June, The Wardrobe raffled off the dress, donating all proceeds to Project Pink. Chloe Paul, a second-grader at Pioneer Elementary School, is the winner.

The Navajo Indians are believed to be the first to use the expression to “walk a mile in someone’s shoes,” Caswell said. Inspired by the sale, national shoe designer Bernie Mev agreed to match The Wardrobe’s efforts. They plan to take another leap to create a shoe in Paige’s honor so that millions of women across the nation can join The Wardrobe in walking a mile in Ann’s shoes.

Project Pink, founded by Paige and Linda Patillo, helps raise breast cancer awareness among young women. It began with the acclaimed documentary film “The Breast Cancer Diaries” and turned into a cause.

With the funds raised by The Wardrobe, Project Pink plans to offer free distribution of Paige’s book, “Pink Tips,” to cancer patients and women everywhere. “Pink Tips,” styled after Cliff’s Notes, offers 50 of Paige’s top tips on how she got through the worst year of her life.

Enterprise staff

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