Proud students and parents gathered last Tuesday at the Veterans’ Memorial Center to celebrate their awards in The Davis Enterprise’s 15th annual Design-an-Ad competition.
The yearly contest offers students a chance to design an original advertisement for local businesses. This year, 35 classes at 10 schools pitched products and services for 37 businesses.
The winning ads were displayed on the walls of the Club Room. Parents snapped photos of their children standing next to their winning entries, and students explained their designs to their friends.
The awards ceremony began with a short introduction by Enterprise Advertising Director Nancy Hannell.
“You’re very special if you’ve been selected,” Hannell said, citing the total of 1,000 students who participated.
The business owners chose the winners — a difficult task, according to Lori Rumsey, who owns Mother & Baby Source.
“We wanted to pick them all,” Rumsey said. “I was amazed at the talent these kids have, and how they pick up on details. I found it cute how they drew items from my store that they remembered.
“The hard part really was picking just one. They were all so great.”
Each winner received a packet containing their award and a copy of their ad.
Pizza and drinks donated by Woodstock’s Pizza followed the awards presentation.
“I’m happy,” said Sophia Shen, 12, of her award for her ad for Music Stream Center. “I play piano, so I got the idea from there.”
“I’m so surprised,” said her mom, Grace Chang. “She is so creative.”
The students drew inspiration for their ideas from lots of different sources.
For example, Isabella Campos, 11, “got the idea from watching a marathon.” Campos designed the winning ad for Fleet Feet.
For her ad for First Northern Bank, Katie Hall, 12, was inspired by the town of Davis itself.
“I feel like it has elements of what Davis is kind of about,” Katie said. “I felt like it works because First Northern Bank is local.”
Carissa Lee, 10, “looked at a lot of the old ones” for ideas when designing her advertisement for The Davis Enterprise.
Many of the students seemed pleasantly surprised by their awards.
“It’s really cool. I never knew I was this good at drawing,” said Leah Pinto, 11.
— Reach Chloe Kim at email@example.com