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Shari’s Berries founder to talk about book

By March 4, 2011

With no business education or experience, 25-year-old Shari Fitzpatrick had only a $1,500 cash advance and a passion for chocolate-dipped strawberries when she started a home-based business 20 years ago. Today, a second successful venture, the Berry Factory, is the provider of the nation’s leading brand of gourmet berries.

On Saturday, Fitzpatrick will give two talks about her book, “Berried in Chocolate: How I Built a Multimillion-Dollar Business by Doing What I Love to Do and How You Can Too.”

She will speak at 4 p.m. at The Avid Reader at the Tower, 1600 Broadway in Sacramento, and then at 7:30 p.m. at The Avid Reader, 617 Second St. in downtown Davis. Fitzpatrick also will sign copies of her book. Attendees will receive a free berry.

In her book, Fitzpatrick shares her triumphs and failures, offering strategies and skills for creating and maintaining a business.

“Even in today’s shaky economy, Fitzpatrick’s tips and lessons will inspire anyone — from the new ‘mompreneur’ to an experienced executive — to trust their instincts, find their talents, and start making a living by following their passions,” a news release said.

Fitzpatrick is the founder of a multimillion-dollar company and owner of the Berry Factory. Described as the creator of the gourmet chocolate-dipped strawberry, Fitzpatrick has taken the sweet treat to a national level.

Her products, recipients of numerous awards, have been featured in O Magazine, showcased on the “Today” show and recommended in People magazine. She has earned such distinctions as Best Business Person from Sacramento Magazine and 2002 Business Woman of the Year from the Sacramento Metro Chamber of Commerce.

Enterprise staff

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