A UC Davis Graduate School of Management alumnus developed the business plan for a company that is diving — or, rather, cycling — into ABC’s “Shark Tank” at 9 p.m. Friday, March 7.
Adam Pettler, MBA class of 2011, serves as the chief financial officer of Revolights Inc., maker of wheel-mounted bike light systems.
President and Chief Executive Officer Kent Frankovich, whose idea launched the company in 2011, is the only Revolights representative who appears on camera, but he mentions Pettler, who developed the company’s business plan in an independent study course supervised by Marc Lowe, an adjunct professor at the Graduate School of Management.
Pettler said his MBA education provided him the tools and the network to help Revolights through the entire process of building a company.
“The (Graduate School of Management community) has been there to answer questions as we’ve had them,” he said.
Other UCD graduates have found success on “Shark Tank.” Chris Johnson (2002) appeared on the show in October, negotiating a $300,000 investment for his Rapid Ramen Cooker. In May 2011, Jason Lucash (2006) of OrigAudio received a $150,000 investment after pitching the company’s Rock-It, a device that turns anything into a speaker.