UC Davis

Bus trip to connect growers, buyers

By From page A4 | October 27, 2013

Small-scale fruit and vegetable farmers from the Sacramento area and along the Interstate 80 corridor will have the opportunity to connect with buyers in the San Francisco Bay Area during a Tuesday bus tour, coordinated by the Agricultural Sustainability Institute at UC Davis.

“Farmers who are used to selling directly to a processor or to the public at farmers markets and roadside stands may find it challenging to make the big step into selling boxed and labeled product to a wholesale buyer,” said the institute’s David Visher. “Yet, many buyers are eager to meet small-scale farmers who can supply the rapidly expanding market for locally grown food.”

The tour will leave Sacramento at 5:30 a.m. Tuesday. At the San Francisco Wholesale Produce Market, participants will hear from buyers. The group will then visit a web-based food hub near the market.

Lunch, which is included in the tour, will be at a large food-service and fresh-cut purveyor, followed by a visit to a restaurant and an independent retailer that markets local produce. The tour group is expected to arrive back in Sacramento at 6:30 p.m.

Tour leaders also will be available consult with any farmers who request assistance in developing a marketing strategy for their operation.

Farmers can sign up to join the bus tour by contacting 916-875-6913 or [email protected].

— UC Davis News

Pat Bailey

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