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YOLO COUNTY NEWS
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Youngsters help design ads

Margo Fenton and Keianna Pineda check out their winning ads at the Design-an-Ad pizza party. Fred Gladdis/Enterprise Photo

By
February 17, 2011 |

The advertising business isn’t easy.

“It’s hard to get ideas,” says Keianna Pineda, a fourth-grader from César Chávez Elementary School. She should know. Keianna and more than 800 other students in Davis’ elementary and junior high schools tapped their creativity to participate in The Davis Enterprise’s 14th annual Design an Ad contest.

The  contest allows students to learn the basics of advertising, as well as put their creative and critical thinking skills to use. Thirty-six businesses from Davis, Woodland, Vacaville and surrounding areas teamed up with local classrooms and put their marketing in the hands of some very young strategists.

When it comes to powers of persuasion, these kids don’t miss a beat. Ads ranged from delicately drawn works of art — like Gabby Keller’s rendering of the Mona Lisa for 3rd Street Jeweler — to witty puns and one-liners — like Dave Meddin’s “bucks” and “does” ad for First Northern Bank.

Some businesses, so pleased with the youthful perspectives, chose to purchase multiple ads. To see all the winning ads created for local advertisers, be sure to check out a special edition in Tuesday’s edition of The Enterprise.

Keianna and her schoolmate, Margo Fenton, emphasize the difficulty of their task: “You have to make it perfect to win,”

And in this case, winning wasn’t just about satisfying the advertiser. It’s also about the pizza. On Wednesday, 40 of the winning students braved the wind and hail to celebrate their hard-earned success at the Veterans’ Memorial Center, at a pizza party donated by Woodstock’s. The Davis Enterprise distributed certificates of recognition to the winners as their families applauded their achievement.

While the contest may be about fun and pepperoni for the students, for some, like teachers and parents, it is also about the community.

As Margo Fenton’s mom points out, “It teaches kids about appreciating the resources we have in town.”

— Comment on this story at www.davisenterprise.com

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