All in the Family

Davis Ace Hardware

By From page C5 | July 31, 2014


Jennifer Anderson, left, is the president of Davis Ace. With her are her husband, Doby Fleeman, right, and their children, Andrew and Alina, who also work in the company, and the family matriarch, Dora Anderson. Courtesy photo

Jennifer Anderson, Doby Fleeman and family, owners of Davis Ace Hardware at 240 G St., are proud to own a hardware store — that is about so much more than hardware.

Having been in the family business for 32 years, Jennifer is the president, while Doby handles all the construction projects.

“We have an extensive housewares, garden, patio, aggregate and pet supplies,”  Jennifer says. “Check out all four areas. Our little Aggie Ace, at 606 W. Covell Blvd., is a great neighborhood focused on hardware and repair items.”

“My grandparents moved to Davis in the early 1900’s and purchased the hardware store in 1914. Through the generations we have always owned an interest in the business. In 1962 we bought it 100 percent back into the family — and have been running it ever since.”

The family remodeled the hardware building in January of this year, and moved the lumber to the Rock Yard. Both of these moves have improved the store layout and access to increased inventory.

“We are really excited in Hardware with our new Valspar paint line — adding more depth of assortment to our Clark and Kensington line of paint. We have expanded our fasteners and all of our lighting products. Moving lumber to the Rock Yard has been great to improve loading of product to our customers.”

The family also has expanded parking north of the Rock Yard, so customers can “Get in, get out, and get on with your project. … We want to be sure our customers know that parking for our business is available during our business hours,” Jennifer says.

“We know that Ace is strengthening their website so that we can deliver all of their 70,000 items to our local customers with online purchasing 24 hours a day. But always check first with us — because we might already have it in stock! We are excited to expand our Business to Business category. We have in-house accounts available for qualified purchasers. With an in-house account, you can track your purchases online. We hope to better serve our community locally so the dollars stay in Davis for both residential and business customers. We love supporting our community.”

Both Jennifer and Doby completed educations with a focus in Business Marketing and Finance. “We are also supported by Ace Hardware with great training tools for products and services,” Jennifer says, adding that staff members have been certified through an Ace training class. “We are here to serve and look forward to seeing you in our stores. Thanks for shopping local!”

Enterprise staff

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