Wednesday, May 6, 2015

New website puts downtown at your fingertips

From page OID10 | September 22, 2013 |

A revitalized Davis Downtown website went live last month, part of a plan to promote the retail district and make it easier to visit and shop. A mobile application is set for release very soon.

The URL didn’t change. It’s still, but the look, responsive design, search capabilities, interactive map, business listings and events calendar provide a wealth of information about downtown Davis. It uses social media, and adapts to mobile devices. The forthcoming iPhone app pulls information directly from the new website, and uses GPS information to help users find parking and stores.

Developers demonstrated the new designs at the Davis Downtown brown-bag talk earlier this month at the Varsity Theatre.

“Davis Downtown is very proud of this accomplishment,” said Nina Gatewood, marketing director for Davis Downtown. Attendees included downtown merchants, board members, city and UC Davis employees, and other curious residents.

Davis Downtown shortened its name from Davis Downtown Business Association last year as part of a rebranding campaign. This project continues that momentum. The association is made up of businesses inside the 32-block Business Improvement District, or downtown core. Those merchants pay a fee that, in part, goes to marketing and events advocacy like this.

Website developer Bill Habicht, a pastor at Davis Community Church downtown, explained how the business directory allows merchants to create and edit their own listings and add photos, all for free. To boost their presence, they can pay for ad space. Some 765 businesses are sorted by category, with the ability to search, for example, for those accepting Davis Downtown gift cards.

“The more business owners participate, the higher they’ll appear in a Google search,” Habicht said. Members have access to a tutorial video if they need help editing their listing.

A calendar of events allows community members to post items, which go to an administrator for approval. Users may sort the events to suit their liking.

For the younger crowd, there’s a happy hour search on the home page, with sorting by specialty. Social media is heavily integrated, with Facebook, Twitter and Instagram. Any photos posted on Instagram and tagged with #downtowndavis will feed onto its Instagram page. A contest will be announced soon to encourage such participation.

A Davis Farmers Market page has information on the schedule each week, and a Flipbook document on the market’s history. There are suggested walking tours, notes on historic properties, hotel information, and guides to the Second Friday ArtAbout. Prospective businesses can use the site to learn about available office and retail space.

App developer Kevin Howe of Three29 Design in Sacramento showed how users can easily access these resources with their phone. The free app will be released in two weeks to time with the return of UC Davis students.

The main dashboard includes icons for Directory, Parking, Second Friday ArtAbout, Calendar, Resources & Unitrans Schedule, and Farmers Market. It offers most of the features accessible on the website, but in a format easier to navigate on an iPhone screen, with the additional assistance of location services (GPS). An Android version is planned for the coming year.

— Wendy Weitzel is a Davis freelance writer and editor. Reach her at [email protected]



Wendy Weitzel

Wendy Weitzel

Wendy Weitzel is a longtime journalist and Davis resident. She is a former managing editor of The Davis Enterprise, working there from 1998-2008. She has written her Comings & Goings business column since 2001. Today, she does freelance writing, editing, marketing and design.
  • Recent Posts

  • Enter your email address to subscribe to this newspaper and receive notifications of new articles by email.

  • .


    County supervisors receive positive report on Laura’s Law

    By Anne Ternus-Bellamy | From Page: A1

    Fix it yourself, with a little help, at Bike Forth

    By Bob Schultz | From Page: A1 | Gallery

    New chemistry building in the works at UCD

    By Special to The Enterprise | From Page: A1

    Bob Dunning: Squeezed by the math on conservation

    By Bob Dunning | From Page: A2

    Big Day of Giving surpasses $5 million goal

    By Enterprise staff | From Page: A2

    California regulators approve unprecedented water cutbacks

    By The Associated Press | From Page: A2

    Kids get a peek at the great outdoors

    By Special to The Enterprise | From Page: A3

    BeerFest expands to include cider

    By Enterprise staff | From Page: A3

    Heidrick Ag History Center rebranded as California Agriculture Museum

    By Special to The Enterprise | From Page: A3

    May 11 talk focuses on clean water

    By Enterprise staff | From Page: A3

    ‘From Age-ing to Sage-ing’ guides library group

    By Enterprise staff | From Page: A3

    Crossing lines, on ‘Davisville’

    By Enterprise staff | From Page: A3

    ’12 Angry Men’ will screen Friday

    By Enterprise staff | From Page: A3

    Pet Food Express organizes Save a Kitten fundraiser

    By Special to The Enterprise | From Page: A4

    Round up at the registers for Davis schools

    By Enterprise staff | From Page: A6Comments are off for this post

    Retirees to hear about Woodland’s shade tree campaign

    By Enterprise staff | From Page: A6

    Origami lovers will meet at library

    By Enterprise staff | From Page: A6

    Breast cancer treatment update offered

    By Enterprise staff | From Page: A6

    Earth-centered author comes to Avid Reader

    By Enterprise staff | From Page: A6

    MIND Institute lecture will focus on prenatal exposure to insecticide

    By Special to The Enterprise | From Page: A6

    Pence Gallery: We’re overflowing with gratitude

    By Natalie Nelson | From Page: A9 | Gallery

    Health care documentary will screen at meeting

    By Enterprise staff | From Page: A9

    Who is Ralph Hexter? Chancellor’s No. 2 fills us in

    By Tanya Perez | From Page: A10 | Gallery



    Injection wells endanger our aquifers

    By Special to The Enterprise | From Page: B4

    New book flows with good news about water

    By Special to The Enterprise | From Page: B4 | Gallery

    Living with this for 30 years

    By Creators Syndicate | From Page: B5



    Aggies go flat in 7-1 Sacramento State win at Raley

    By Bruce Gallaudet | From Page: B1 | Gallery

    Devils crush Edison to earn McClatchy rematch

    By Evan Ream | From Page: B1 | Gallery

    Blue Devils grind out a victory over Oak Ridge

    By Thomas Oide | From Page: B1 | Gallery

    Davis boys dominate first playoff match

    By Spencer Ault | From Page: B1 | Gallery

    Alliance/Legacy roundup: Local squads fare well over the weekend

    By Enterprise staff | From Page: B3 | Gallery

    AYSO roundup: Davis teams capture Fog Classic crowns

    By Enterprise staff | From Page: B3 | Gallery

    Pro baseball roundup: Giants blank Pads, win fifth straight

    By The Associated Press | From Page: B10





    Sac Ballet presents Modern Masters on May 8-9

    By Jeff Hudson | From Page: A7

    High school artists exhibited at Pence Gallery

    By Special to The Enterprise | From Page: A7

    See Christian Quintin’s paintings at Hattie Weber Museum

    By Special to The Enterprise | From Page: A7

    Academy of St. Martin in the Fields Chamber Ensemble returns

    By Jeff Hudson | From Page: A7 | Gallery

    Davis Youth Flute Choir tunes up for China tour

    By Enterprise staff | From Page: A8







    Comics: Wednesday, May 6, 2015

    By Creator | From Page: B5