Tuesday, September 23, 2014
YOLO COUNTY NEWS
99 CENTS

These ‘Shuz’ were made for walking or hiking or working

Shuz of Davis owner John Riker shows off a pair of shoes.

By
July 20, 2011 |

If you’re not supposed to judge a man until you’ve walked a mile in his shoes, make sure that man bought his shoes from Shuz of Davis — then you know it’ll be a comfortable walk.

Shuz of Davis owner John Riker and his wife of more than 30 years, Dawn, hand-select the inventory and then takes it for a test “drive.”

“We search out what we feel are the best brands for our customer,” Riker said. “My wife is a sample size. We try on every shoe before it’s placed in the store. If it’s not right, we don’t buy it. If we make a boo-boo — which we don’t do too often — but if we do, we get them out of the store immediately.”

Having a family business is extra special for Riker, who has additional stores in the East Bay Area.

“Family is everything,” he said. “It’s more about family than the shoe business. It’s been my whole philosophy since we started. It’s about people, not about shoe business; it’s about relationships.”

The one-on-one attention customers gets when visiting Shuz of Davis helps the family feeling. Davis feet have been well taken care of by the staff at 801 Second St.

“It’s about getting to know customers and getting to know their needs,” Riker said. “We have great shoes for going on trips, to work, to school and to make them feel good. Our niche is about health and well-being.”

In addition to special events and sidewalk sales, Shuz of Davis has the added feature of the Istep machine. It is not affiliated with other i-products, but it is part of the next generation of technology. The machine measures each individual’s foot, giving points of pressure, hot spots, etc.

“It enhances everything that our shoes do for you. If needed, we can fit you into some orthotics,” Riker said. “Our shoes are really focused on heath and well-being with fashion mixed in too.”

While building relationship and fitting people into the right shoe are part of Shuz, another part is forward fashion.

“We’re looking forward to a great fall,” Riker said. “Uggs are going to be bigger and better than ever this fall.”

Whatever shoe customers are after, if they find it at Shuz of Davis, they will find more than a shoe.

“We’re there to service them,” Riker said. “Again, it’s not about selling shoes, it’s about building relationships. We’d love to meet (new customers), and see (previous customers) again. We really appreicate their support in these hard economic times.”

Comments

comments

.

News

UC joins U.N.-supported Principles for Responsible Investment

By Special to The Enterprise | From Page: A1

 
Nature’s beauty is in our own back yard

By Charlotte Orr | From Page: A1 | Gallery

Jury finds Dixon man guilty of mortgage fraud

By Enterprise staff | From Page: A1

 
 
U.S., Arab allies hit Islamists in Syria, Iraq

By The Associated Press | From Page: A2 | Gallery

Bob Dunning: These are the tanks we get

By Bob Dunning | From Page: A2 | Gallery

 
Wind threatens firefighting effort

By The Associated Press | From Page: A2

Harmony Award nominations sought

By Enterprise staff | From Page: A3

 
Unscheduled landing

By Enterprise staff | From Page: A4 | Gallery

Free community yard sale Saturday

By Enterprise staff | From Page: A4

 
Street Food Rodeo rolls into West Davis

By Enterprise staff | From Page: A4

Wolk kicks off ‘Morning with the Mayor’

By Enterprise staff | From Page: A4

 
So you want to be an entomologist?

By Kathy Keatley Garvey | From Page: A4

Sheriff’s Office honored for safe-driving initiative

By Special to The Enterprise | From Page: A4

 
Baha’is celebrate 50th anniversary in Davis

By Special to The Enterprise | From Page: A4

Downtown gift cards get a new perk

By Enterprise staff | From Page: A4

 
Pets of the week

By Enterprise staff | From Page: A5 | Gallery

 
Forum will answer questions about new license law

By Enterprise staff | From Page: A5

Applications open for Biberstein grants

By Special to The Enterprise | From Page: A10

 
.

Forum

Brother’s drinking out of control

By Creators Syndicate | From Page: B5

 
Daughter has her own opinions

By Creators Syndicate | From Page: B5

We must not stand for perpetual war

By Special to The Enterprise | From Page: A6

 
Don’t cut all the trees

By Letters to the Editor | From Page: A6

A great Day in the Country

By Letters to the Editor | From Page: A6

 
Donors support school matinees

By Letters to the Editor | From Page: A6

A big Explorit thanks!

By Letters to the Editor | From Page: A6

 
Teacher tenure becomes key campaign issue

By Tom Elias | From Page: A6

Tom Meyer cartoon

By Debbie Davis | From Page: A6

 
.

Sports

Running game powered Devils in first football win

By Thomas Oide | From Page: B1 | Gallery

 
Davis field hockey team rights ship at Lassen

By Enterprise staff | From Page: B1

Devil golfers soar past Sheldon

By Enterprise staff | From Page: B1

 
Blue Devils bounce back against Pleasant Grove

By Evan Ream | From Page: B1 | Gallery

UCD roundup: Aggie women reach finals of East/West golf tourney

By Enterprise staff | From Page: B2Comments are off for this post | Gallery

 
U11s get a win in an eventful weekend of youth football

By Enterprise staff | From Page: B3 | Gallery

Giants beat L.A. in 13 innings

By The Associated Press | From Page: B8 | Gallery

 
A’s support Samardzija in a win over Angels

By The Associated Press | From Page: B8

.

Features

.

Business

.

Obituaries

Carol L. Walsh

By Special to The Enterprise | From Page: A4

 
.

Comics

Comics: Tuesday, September 23, 2014 (set 1)

By Creator | From Page: B5

 
Comics: Tuesday, September 23, 2014 (set 2)

By Creator | From Page: B7