About three years ago, we chatted in this very space about the importance of local businesses to the health of local sports.
It’s time for a refresher course.
Of the 27 varsity teams at Davis High, all need to raise funds. Much of the time those contributions come from local businesses.
There are 17 vibrant sports running at UC Davis. Commercial and professional support (advertising and donations) helps underpin the operation.
Next time you go to a DHS basketball game or track meet, pay attention to the advertising that’s posted on the walls or around the scoreboard.
When you’re at The Pavilion, during those Aggie timeouts, watch the monitors to see who is supporting UCD athletics.
If you’re having a good time at our local sporting events — or your kids are benefiting from a place on teams (ranging from Davis Little League to one of the high-flying Aggie squads) — then you have some homework in 2014.
First assignment: Support the businesses that support your teams.
It is unconscionable to get money to help your team buy new uniforms from, say, Davis Ace or Brooks Painting money, then turn around and buy your new lawnmower online or have your house painted by a Sacramento company.
With all the support that local automobile dealers provide Davis organizations, I flip out when I see a new Honda, Toyota or Chevy from Vacaville and beyond sitting in city or school parking lots.
Sure, some makes aren’t available in Davis — but when they are, why isn’t every local employee introducing themselves at our local dealers?
“Hi. My name is Jim Smith and I work for the city of Davis. I just wanted to say ‘thanks’ for everything you do for our kids and city by keeping my business in town. They tell me I’ll get the very best deal here.”
From experience, you will get the very best car deal here.
Shopping locally ensures you’ll have someone to talk to if there’s a problem with your purchase. You’ll have an ally to contact when it’s time for a new dress or gas barbecue.
Think it’s cheaper online?
Try this exercise …
Those running shoes you just saw for $119 on a website. Print out the model and price and take that to Fleet Feet and see what they can do. Remember, online you’ll be paying shipping and handling, wondering about the fit, then waiting for delivery — a delivery that sometimes needs to be traced because “things happen.”
Ever had a billing problem online? Wish you had a human to talk to when the wrong product arrived at your door? Raise your hand if you’re still at odds with a company over an online purchase.
Isn’t dealing direct, even if it might cost a couple extra dollars, better? It’s certainly quicker and more pleasant.
So, here’s the deal: Make it a New Year’s resolution if you’d like, but support local businesses, especially those who go out of their way to make your service club project, soccer team or league successful.
When DeLuna Jewelers contributes to your next crab feed, look in the mirror before you go to Arden Fair Mall for those new earrings.
Hit Steve’s, Woodstock’s or Lamppost pizza parlors for your team parties. That giant pizza from Costco isn’t worth the gas it takes to go buy it. Plus, when did Costco last write a check for $125 to your softball team?
While I Have You Here: It must be 15 years since local businessman Manny Carbahal and I (on behalf of the Chamber of Commerce) met with school district officials about putting a one-week Benefits of Shopping Locally program in at the junior highs.
At the time, the superintendent and business manager were going to recommend it — but administrations change and nothing was ever done.
Maybe it’s time to revisit the idea. Get our kids in the habit of supporting people who support them.
It can’t hurt. Imagine the social skills it could build, standing face-to-face with a real person who will help the shopper actually touch and try on what they’re buying.
Go ahead, text your friends:
“OMG! The salesperson was so nice. And the jeans fit perfectly. It’s so cray-cray!”
— Bruce Gallaudet is a staff writer for The Davis Enterprise. Reach him at email@example.com or 530-320-4456.